Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting

Marketing Science

Volumn 35, Issue 3, 2016, Pages 405-426

  Trusov, Michael ^a   Ma, Liye ^a   Jamal, Zainab ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b HP Inc   (United States)

Author keywords

Behavioral targeting; Big data; Internet marketing; Topic models; User profiling

Indexed keywords

EID: 84969862472     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2015.0956     Document Type: Article

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