Solving the crisis of immediacy: How digital technology can transform the customer experience

Business Horizons

Volumn 59, Issue 4, 2016, Pages 411-420

  Parise, Salvatore ^a   Guinan, Patricia J ^a   Kafka, Ron ^b  

^a BABSON COLLEGE   (United States)

^b CISCO SYSTEMS   (United States)

Author keywords

Augmented reality; Digital assistant; Digital marketing; Mobile apps; Omnichannel; Remote expert; Touchpoints; Video conferencing; Virtual concierge

Indexed keywords

EID: 84969157732     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2016.03.004     Document Type: Article

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