Toward a compelling customer touchpoint architecture

Business Horizons

Volumn 56, Issue 2, 2013, Pages 199-205

  Dhebar, Anirudh ^a  

^a BABSON COLLEGE   (United States)

Author keywords

Customer experience cycle; Customer relationship management; Customer service; Customer touchpoints; Customer centric organization

Indexed keywords

EID: 84873998490     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2012.11.004     Document Type: Article

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