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Volumn , Issue , 2015, Pages 1287-1292

Leveraging semantic web technologies for more relevant e-tourism behavioral retargeting

Author keywords

Behavioral Retargeting; E tourism; Recommender systems; Semantic Web; Travel destination

Indexed keywords

ARTIFICIAL INTELLIGENCE; ELECTRONIC COMMERCE; LEARNING SYSTEMS; RECOMMENDER SYSTEMS; WEBSITES; WINE; WORLD WIDE WEB;

EID: 84968538265     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2740908.2742001     Document Type: Conference Paper
Times cited : (4)

References (13)
  • 7
    • 84886686977 scopus 로고    scopus 로고
    • When does retargeting work? Information specificity in online advertising
    • Lambrecht, A., & Tucker, C.(2013). When does retargeting work? information specificity in online advertising. Journal of Marketing Research, 50(5), 561-576.
    • (2013) Journal of Marketing Research , vol.50 , Issue.5 , pp. 561-576
    • Lambrecht, A.1    Tucker, C.2
  • 10
    • 84968640408 scopus 로고    scopus 로고
    • January. Retrieved from
    • "The Criteo engine".(2015, January). Retrieved from http: //www. criteo. com/what-we-do/technology/
    • (2015) The Criteo Engine
  • 11
    • 84968695153 scopus 로고    scopus 로고
    • August 28. retrieved from
    • "The 2013 Traveler".(2014, August 28). retrieved from
    • (2014) The 2013 Traveler


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.