Large-scale behavioral targeting with a social twist

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2011, Pages 1815-1824

  Liu, Kun ^a   Tang, Lei ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

advertising; behavioral targeting; large scale data mining; social targeting; social network analysis

Indexed keywords

BEHAVIORAL TARGETING; COMPREHENSIVE STUDIES; HOMOPHILY; ON-LINE NETWORK; ONLINE ADVERTISING; PREDICTIVE POWER; SEARCH QUERIES; SOCIAL CONNECTION; SOCIAL INFORMATION; SOCIAL NETWORKS; SOCIAL TARGETING; SOCIAL-NETWORK ANALYSIS;

MARKETING;

KNOWLEDGE MANAGEMENT;

EID: 83055161590     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2063576.2063838     Document Type: Conference Paper

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