Hidden Conditional Random Fields with Deep User Embeddings for Ad Targeting

Proceedings - IEEE International Conference on Data Mining, ICDM

Volumn 2015-January, Issue January, 2014, Pages 779-784

  Djuric, Nemanja ^a   Radosavljevic, Vladan ^a   Grbovic, Mihajlo ^a   Bhamidipati, Narayan ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

ad targeting; click modeling; hidden CRF; purchase prediction

Indexed keywords

DATA MINING; SALES;

AD TARGETING; CONVERSION PROBABILITY; HIDDEN CONDITIONAL RANDOM FIELDS; HIDDEN CRF; LOW-DIMENSIONAL REPRESENTATION; NEURAL ARCHITECTURES; STATE-OF-THE-ART ALGORITHMS; TARGETED ADVERTISING;

RANDOM PROCESSES;

EID: 84936941004     PISSN: 15504786     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICDM.2014.150     Document Type: Conference Paper

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