Point-of-sale promotion of breastmilk substitutes and commercially produced complementary foods in Cambodia, Nepal, Senegal and Tanzania

Maternal and Child Nutrition

Volumn 12, Issue , 2016, Pages 126-139

  Champeny, Mary ^a   Pereira, Catherine ^b   Sweet, Lara ^b   Khin, Mengkheang ^a   Ndiaye Coly, Aminata ^a   Sy Gueye, Ndeye Yaga ^a   Adhikary, Indu ^a   Dhungel, Shrid ^a   Makafu, Cecilia ^a   Zehner, Elizabeth ^a   Huffman, Sandra L ^a  

^a HELEN KELLER INTERNATIONAL   (United States)

^b JB Consultancy   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ARTIFICIAL MILK; BREAST FEEDING EDUCATION; CAMBODIA; COMPLEMENTARY FEEDING; CONTROLLED STUDY; FOOD INDUSTRY; MARKETING; NEPAL; PREVALENCE; PRIORITY JOURNAL; SENEGAL; TANZANIA; ADVERSE EFFECTS; BABY FOOD; BEVERAGE; COMPARATIVE STUDY; DEVELOPING COUNTRY; ECONOMICS; FAST FOOD; FOOD PACKAGING; FORTIFIED FOOD; HUMAN; INFANT; MILK SUBSTITUTE; URBAN HEALTH;

BEVERAGES; CAMBODIA; DEVELOPING COUNTRIES; FAST FOODS; FOOD LABELING; FOOD, FORTIFIED; HUMANS; INFANT; INFANT FOOD; INFANT FORMULA; MILK SUBSTITUTES; NEPAL; SENEGAL; SNACKS; TANZANIA; URBAN HEALTH;

EID: 84962696579     PISSN: 17408695     EISSN: 17408709     Source Type: Journal    
DOI: 10.1111/mcn.12272     Document Type: Article

References (41)

1. Agence Nationale de la Statistique et de la Démographie (ANSD) [Sénégal], et ICF International (2012) Enquête Démographique et de Santé à Indicateurs Multiples au Sénégal (EDS-MICS) 2010-2011. ANSD et ICF International: Calverton, Maryland, USA.
2. Agence Nationale de la Statistique et de la Démographie (ANSD) [Sénégal], et ICF International (2015) Sénégal: Enquête Démographique et de Santé Continue (EDS-Continue 2014). ANSD et ICF International: Rockville, Maryland, USA.
3. Barennes H., Slesak G., Goyet S., Aaron P. & Srour L.M. (2015) Enforcing the International Code of Marketing of Breast-milk Substitutes for better promotion of exclusive breastfeeding: can lessons be learned? Journal of Human Lactation, 1-8. Available at: http://jhl.sagepub.com.oca.ucsc.edu/content/early/2015/09/26/0890334415607816 (Accessed 28 September 2015).
4. Becker G. & Remmington T. (2014) Early additional food and fluids for healthy breastfed full-term infants. Cochrane Database of Systematic Reviews 11, CD006462. DOI: 10.1002/14651858.CD006462.pub3.
5. Berry N.J., Jones S. & Iverson D. (2010) It's all formula to me: women's understandings of toddler milk ads. Breastfeeding Review 18, 21-30.
6. Cattaneo A., Pani P., Guidetti M., Mutti V., Guidetti C., Knowles A. et al. (2015) Advertisements of follow-on formula and their perception by pregnant women and mothers in Italy. Archives of Disease in Childhood 100, 323-328 Published Online First: 15 December 2014.
7. Cyrillo D.C., Sarti F.M., Mercier E., Farina Q. & Mazzon J.A. (2009) Two decades of the Brazilian Standard for Marketing of Baby Food: are there reasons to celebrate? Pan American Journal of Public Health. DOI: 10.1590/S1020-49892009000200006.
8. Feeley A.B., Ndeye Coly A., Sy Gueye N.Y., Diop E.I., Pries A., Champeny M., Zehner E., Huffman S.L. (2016) Promotion and consumption of commercially produced foods among children: situation analysis in an urban setting in Senegal. Maternal & Child Nutrition 12 (Suppl. 2), 64-76.
9. Howard C., Howard F., Lawrence R., Andresen E., DeBlieck E. & Weitzman M. (2000) Office prenatal formula advertising and its effect on breast-feeding patterns. Obstetrics & Gynecology 95, 296-303.
10. International Baby Food Action Network (IBFAN) (2014) Breaking the Rules Stretching the Rules 2014. IBFAN Sdn Bhd: Penang, Malaysia. Available at: http://www.ibfan-icdc.org/files/1_Preliminary_pages_5-2-2014.pdf (Accessed 19 June 2015).
11. Kent G. (2015) Global regulation of infant formula. International Breastfeeding Journal 10, 6. DOI: 10.1186/s13006-014-0020-7.
12. Kingdom of Cambodia (2005) Sub-decree on the marketing of products for infant and young child feeding, No.133.
13. Kothari M.T., Abderrahim N., Coile A. & Cheng Y. (2014) Nutritional Status of Women and Children. ICF International: Rockville, Maryland, USA.
14. Ministry of Health and Population (MOHP) Nepal, New ERA & ICF International Inc. (2012) Nepal Demographic and Health Survey 2011. Nepal Demographic and Health Survey 2011: Ministry of Health and Population, New ERA, and ICF International.
15. Ministry of Health And Social Welfare, United Republic of Tanzania (2013) The Tanzania Food, Drugs and Cosmetics Act, marketing of foods and designated products for infants and young children regulations.
16. National Bureau of Statistics [Tanzania] & ICF Macro (2011) Tanzania Demographic and Health Survey 2010. National Bureau of Statistics & ICF Macro: Dar es Salaam, Tanzania.
17. National Institute of Statistics (NIS) [Cambodia], Directorate General for Health and ICF International (2015) Cambodia Demographic and Health Survey 2014. National Institute of Statistics, Directorate General for Health, and ICF International: Phnom Penh, Cambodia and Rockville, Maryland, USA.
18. National Institute of Statistics (NIS) [Cambodia], Directorate General for Health and ICF Macro (2011) Cambodia Demographic and Health Survey 2010. Phnom Penh, Cambodia and Calverton, Maryland, USA: National Institute of Statistics, Directorate General for Health, and ICF Macro.
19. Nepal Government (then His Majesty's Government) (1992) The Mother's Milk Substitutes (Control of Sale and Distribution) Act, 2049 (1992) Act No. 39 of 2049 (1992 A.D.). Kathmandu, Volume 42. 29th Mangshir 2049 (Supplementary 48).
20. Nestlé (2012) Nestlé to acquire Pfizer Nutrition in strategic move to enhance its position in global infant nutrition. Press Release. Vevey, Switzerland.
21. Pereira C., Ford R., Feeley A., Badham J., Mengkheang K., Adhikary I. et al. (2016) Assessment of the labels of commercially produced complementary foods sold in Cambodia, Nepal, Senegal and Tanzania. Maternal & Child Nutrition 12 (Suppl. 2), 106-125.
22. Piwoz E.G. & Huffman S.L. (2015) The impact of marketing of breast-milk substitutes on WHO-recommended breastfeeding practices. Food and Nutrition Bulletin, 36(4), 373-386. DOI: 10.1177/0379572115602174.
23. Prak S., Dahl M.I., Oeurn S., Conkle J., Wise A. & Laillou A. (2014) Breastfeeding trends in Cambodia, and the increased use of breast-milk substitute - why is it a danger? Nutrients 6, 2920-2930.
24. Pries A., Huffman S.L., Adhikary I., Upreti S.R., Dhungel S., Champeny M. et al. (2016a) High consumption of commercial food products among children less than 24 months of age and product promotion in Kathmandu Valley, Nepal. Maternal & Child Nutrition 12 (Suppl. 2), 22-37.
25. Pries A., Huffman S.L., Mengkheang K., Kroeun H., Roberts M., Champeny M. et al. (2016b) Common utilization of commercial food products during the complementary feeding period and reported commercial promotions for these products among Phnom Penh mothers of children 6-23 months of age. Maternal & Child Nutrition 12 (Suppl. 2), 38-51.
26. Przyrembel H. & Agostoni C. (2013) Growing-up milk: a necessity or marketing? World Review of Nutrition and Dietetics 108, 49-55.
27. Qiu L., Binns C., Zhao Y., Lee A. & Xie X. (2010) Breastfeeding practice in Zhejiang Province, PR China, in the context of melamine-contaminated formula milk. Journal of Health, Population and Nutrition 28, 189-198.
28. Republic of Senegal; Ministry of Health and Social Action, Ministry of Trade and Handicrafts (1994) 005969. Inter-ministerial decree establishing the conditions for marketing breast-milk substitutes.
29. Stewart J.F. & Guilkey D.K. (2000) Estimating the health impact of industry infant food marketing practices in the Philippines. The Journal of Development Studies 36, 50-77.
30. Sweet L., Jerling J. & Van Graan A. (2012) Field-testing of guidance on the appropriate labelling of processed complementary foods for infants and young children in South Africa. Maternal & Child Nutrition 9, 12-34.
31. Sweet L., Pereira C., Ford R., Feeley A.B., Badham J., Mengkheang K. et al. (2016). Assessment of corporate compliance with guidance and regulations on labels of commercially produced complementary foods sold in Cambodia, Nepal, Senegal and Tanzania. Maternal & Child Nutrition 12 (Suppl. 2), 106-125.
32. Thomson Financial (2009) PFE - Pfizer to acquire Wyeth, creating the world's premier biopharmaceutical company. Available at: http://www.pfizer.com/files/investors/presentations/q4_transcript_012609.pdf (Accessed 13 August 2015).
33. UNICEF (2011) National implementation of the International Code of Marketing of Breastmilk Substitutes (April 2011). Nutrition Section, UNICEF, New York.
34. Uniting Church in Australia (2010) Unethical marketing of infant formula and breastmilk substitutes in Cambodia 2009. Justice and International Mission Unit Synod of Victoria and Tasmania Uniting Church in Australia: Melbourne, Victoria Australia. Available at: http://camnut.weebly.com/uploads/2/0/3/8/20389289/2010marketingofinfantformulareporten.pdf (Accessed 13 August 2015).
35. Vandenplas Y., De Ronne N., Van De Sompel A., Huysentruyt K., Robert M., Rigo J. et al. (2014) A Belgian consensus-statement on growing-up milks for children 12-36 months old. European Journal of Pediatrics 173, 1365-1371.
36. Victora C.G., Horta B.L., de Mola C.L., Quevedo L., Pinheiro R.T., Gigante D.P. et al. (2015) Association between breastfeeding and intelligence, educational attainment, and income at 30years of age: a prospective birth cohort study from Brazil. The Lancet Global Health 3, 199-205.
37. Vitta B., Benjamin M., Pries M., Champeny M., Huffman S.L. & Zehner E. (2016) Health systems study findings from Dar es Salaam, Tanzania. Maternal & Child Nutrition 12 (Suppl. 2), 77-90.
38. World Health Organization (WHO) (1981) International Code of Marketing of Breast-milk Substitutes. Geneva.
39. World Health Organization (WHO) (2013) Country implementation of the International Code of Marketing of Breast-milk Substitutes: status report 2011. World Health Organization: Geneva (revised).
40. World Health Organization (WHO) Scientific & Technical Advisory Group (STAG) on Inappropriate Promotion of Foods for Infants and Young Children (2015) Draft clarification and guidance on inappropriate promotion of foods for infants and young children: report of the Scientific and Technical Advisory Group (STAG) on inappropriate promotion of foods for infants and young children, Geneva.
41. World Health Organization (WHO) & UNICEF (2003) Global strategy for infant and young child feeding. WHO: Geneva.