Social customer relationship management - From customer to friend

Proceedings of the European, Mediterranean and Middle Eastern Conference on Information Systems, EMCIS 2012

Volumn , Issue , 2012, Pages 75-88

  Stefan Willi, Hart ^a   Gamal, Kassem ^a  

^a OTTO VON GUERICKE UNIVERSITY   (Germany)

Author keywords

CRM 2.0; Social CRM; Social media; Social network

Indexed keywords

APPLICATION PROGRAMS; INFORMATION SYSTEMS; PUBLIC RELATIONS; SOCIAL NETWORKING (ONLINE);

AUTOMATICALLY GENERATED; CRM 2.0; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SERVICES; SOCIAL CRM; SOCIAL ENVIRONMENT; SOCIAL MEDIA; SOCIAL RELATIONSHIPS;

SALES;

EID: 84962678006     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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