Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s disease

Health Communication

Volumn 31, Issue 3, 2016, Pages 346-354

  Park, Jin Seong ^a,c   Ju, Ilwoo ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

^c NONE   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADVERTISING; AGED; ALZHEIMER DISEASE; ATTITUDE TO HEALTH; DRUG INDUSTRY; FEMALE; HEALTH SURVEY; HUMAN; INFORMATION SEEKING; INTERNET; MALE; OPTIMISM; PSYCHOLOGY; REGRESSION ANALYSIS; RISK; UNITED STATES; VERY ELDERLY;

ADVERTISING AS TOPIC; AGED; AGED, 80 AND OVER; ALZHEIMER DISEASE; DRUG INDUSTRY; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH SURVEYS; HUMANS; INFORMATION SEEKING BEHAVIOR; INTERNET; MALE; OPTIMISM; PRESCRIPTION DRUGS; REGRESSION ANALYSIS; RISK; UNITED STATES;

EID: 84947490804     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2014.957375     Document Type: Article

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