The social reality of depression: DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression

Journal of Business Ethics

Volumn 79, Issue 4, 2008, Pages 379-393

  Park, Jin Seong ^a   Grow, Jean M ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

Antidepressants; Availability heuristic; Cultivation; Direct to consumer advertising; Perceived prevalence and risk of depression; Public policy regulation

Indexed keywords

EID: 42949128035     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-007-9403-7     Document Type: Article

References (78)