Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: Application of the availability heuristic

Health Communication

Volumn 23, Issue 6, 2008, Pages 499-505

  An, Soontae ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANTIDEPRESSANT AGENT; NON PRESCRIPTION DRUG; PRESCRIPTION DRUG;

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CLASSIFICATION; COGNITION; CONSUMER; DECISION MAKING; DEPRESSION; DRUG INDUSTRY; FEMALE; HUMAN; INFORMATION PROCESSING; MALE; MIDDLE AGED; PREVALENCE; RECALL; STANDARD; STATISTICS; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ANTIDEPRESSIVE AGENTS; COGNITION; CONSUMER SATISFACTION; DATA COLLECTION; DEPRESSION; DEPRESSIVE DISORDER; DRUG INDUSTRY; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; JUDGMENT; MALE; MENTAL RECALL; MIDDLE AGED; MIDWESTERN UNITED STATES; NONPRESCRIPTION DRUGS; PRESCRIPTION DRUGS; PREVALENCE; YOUNG ADULT;

EID: 57749110522     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410230802342127     Document Type: Article

References (50)

1. Alexander, L. A., & Link, B. G. (2003). The impact of contact on stigmatizing attitudes toward people with mental illness. Journal of Mental Health, 12, 271-289.
2. Assael, H. (1984). Consumer behavior and marketing action. Boston: Kent.
3. Boyer, C. B., & Kegeles, S. M. (1991). AIDS risks and prevention among adolescents. Social Science and. Medicine, 33, 11-23.
4. Burkholder, G. J., Harlow, L. L., & Washkwich, J. L. (1999). Social stigma, HIV/AIDS knowledge, and sexual risk. Journal of Applied Biobehavioral Research, 4, 27-44.
5. Carveth, R. A., & Alexander, A. (1985). Soap opera viewing motivations and the cultivation process. Journal of Broadcasting and Electronic Media, 29, 259-273.
6. Catania, J. A., Coates, T. J., & Kegeles, S. M. (1994). A test of the AIDS risk reduction model: Psychological correlates of condom use in the AMEN cohort study. Health Psychology, 13, 548-555.
7. Donohue, J. M., & Berndt, E. R. (2004). Effects of direct-to-consumer advertising on medication choice: The case of antidepressants. Journal of Public Policy and Marketing, 23, 115-127.
8. Donohue, J. M. Berndt, E. R., Rosenthal, M., Epstein, A. M., & Frank, R. G. (2004). Effects of pharmaceutical promotion on adherence to the treatment guidelines for depression. Medical Care, 42, 1176-1185.
9. Gerbert, B., Sumser, J., & Maguire, B. T. (1991). The impact of who you know and where you live on opinions about AIDS and health care. Social Science and Medicine, 32, 677-681.
10. Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of Communication, 26, 173-199.
11. Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1980). The "main-streaming" of America: Violence profile No. 11. Journal of Communication, 30, 10-29.
12. Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1994). Growing up with television: The cultivation perspective. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 1T-4-1). Hillsdale. NJ: Lawrence Erlbaum Associates. Inc.
13. Giorgianni, S. J., Grana, J., & Keith, J. (2004). Understanding stigma about health. The Pfizer Journal, 5, 4-12.
14. Gregory, L. G., Cialdini, R. B., & Carpenter, K. M. (1982). Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? Journal of Personality and Social Psychology, 43, 89-99.
15. Hawkins, S. A., & Hoch, S. J. (1992). Low-involvement learning: Memory without evaluation. Journal of Consumer Research, 19, 212-225.
16. Henry, K., Campbell, S., & Willenbring, K. (1990). A cross-sectional analysis of variables impacting on AIDS-relating knowledge, attitudes, and behaviors among employees of a Minnesota teaching hospital. AIDS Education and Prevention, 2, 36-47.
17. Herek, G. M., & Capitanio, J. P. (1997). AIDS stigma and contact with persons with AIDS: Effects of direct and vicarious contact. Journal of Applied Social Psychology, 27, 1-36.
18. Huh, J., Delorme, D. E., & Reid, L. N. (2004). The information utility of DTC prescription drug advertising. Journalism and Mass Communication Quarterly, 81, 788-806.
19. Kahn, C. (2001). How the media influences women's perceptions of health care. Marketing Health Services, 21(1), 12-17.
20. Kessler, R. C., Berglund, P., Demler, O., Jin, R., Koretz, D., Merikangas, K. R., et al. (2003). Epidemiology of major depressive disorder: Results from the National Comorbidity Survey Replication (NCS-R). Journal of the American Medical Association, 289, 3095-3105.
21. Kowaleski, M. R., Longshore, D., & Anglin, M. D. (1994). The AIDS risk reduction model: Examining intentions to use condoms among injection drug users. Journal of Applied Social Psychology, 24, 2002-2027.
22. Longshore, D., & Anglin, M. D. (1995). Intentions to share injection paraphernalia: An empirical test of the AIDS risk reduction mode among
23. injection drug users. International Journal of the Addictions, 30, 305-321.
24. Macias, W., & Lewis, L. S. (2003). A content analysis of direct-to consumer (DTC) prescription drug website. Journal of Advertising, 32, 43-57.
25. Mickler, S. E. (1993). Perceptions of vulnerability: Impact on AIDS-preventive behavior among college adolescents. AIDS Education and Prevention, 5, 43-53.
26. Murray, E., Lo, B., Pollack, L., Donelan, K., & Lee, K. (2004). Direct-to-consumer advertising: Public perceptions of its effects on health behaviors, health care, and the doctor-patient relationship. Journal of the American Board of Family Practice, 17, 6-18.
27. O'Guinn, T. C., & Faber, R. J. (1991). Mass communication and consumer behavior. In T. S. Robertson & H. H. Kassarjian (Eds.), The handbook of consumer behavior (pp. 349-400). Englewood Cliffs, NJ: Prentice Hall.
28. O'Guinn, T. C, & Shrum, L. J. (1997). The role of television in the construction of consumer reality. Journal of Consumer Research, 23, 278-294.
29. Richins, M. L. (1995). Social comparison, advertising, and consumer discontent. American Behavioral Scientist, 38, 593-607.
30. Perri, M., & Nelson, A. A. (1987). An exploratory analysis of consumer recognition of direct to consumer advertising of prescription medications. Journal of Health Care Marketing, 7, 9-17.
31. Pinto, M. B. (2000). On the nature and properties of appeals used in direct-to-consumer advertising of prescription drugs. Psychological Reports, 86, 597-606.
32. Sherman, S. J., Cialdini, R. B., Schwartzman, D. F., & Reynolds, K. D. (1985). Imaging can heighten or lower the perceived likelihood of contracting a disease: The mediating effect of ease of imagery. Personality and Social Psychology Bulletin, 11, 118-127.
33. Sherman, S. J., & Corty, E. (1984). Cognitive heuristics. In R. S. Wyer & T. K. Srull (Eds.), Handbook of social cognition (Vol. 1, pp. 189-286). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
34. Sherman, S. J., Judd, C. M., & Park, B. (1989). Social cognition. Annual Review of Psychology, 40, 281-326.
35. Shrum, L. J. (1995). Assessing the social influence of television: A social cognition perspective on cultivation effects. Communication Research, 22, 482-509.
36. Shrum, L. J. (1996). Psychological processes underlying cultivation effects: Further test of construct accessibility. Human Communication Research, 22, 482-509.
37. Shrum, L. J., & O'Guinn, T. C. (1993). Process and effects in the construction of social reality: Construct accessibility as an explanatory variable. Communication Research, 20, 436-471.
38. Shrum, L. J., Wyer, R. S., & O'Guinn, T. C. (1998). The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes. Journal of Consumer Research, 24,447-458.
39. Srull, T. K., & Wyer, R. S. (1979). The role of category accessibility in the interpretation of information about persons: Some determinants and implications. Journal of Personality and Social Psychology, 37, 1660-1672.
40. Sumpradit, N., Ascione, F. J., & Bagozzie, R. P. (2004). A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising. Clinical Therapeutics, 26, 135-155.
41. Taylor, S. E., & Fiske, S. T. (1978). Silence, attention, and attribution: Top of the head phenomena. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 11, pp. 249-288). New York: Academic.
42. Tversky, A., & Kahneman, D. (1973). Availability: A heuristic for judging frequency and probability. Cognitive Psychology, 5, 207-232.
43. Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185, 1124-1131.
44. U.S. Census Bureau. (2003). United States - Fact Sheet: US Census Bureau. Retrieved August 27, 2008, from http://www.census.gov/popest/archives/2000s/ vintage-2003/2003s.html
45. Wang, J. J., Ausiellom, J. C., & Stafford, R. S. (1999). Trends in antihypertensive drug advertising. 1985-1996. Circulation, 99, 2055-2057.
46. Welch Cline, R. J., & Young, H. N. (2004). Marketing drugs, marketing health care relationships: A content analysis of visual cues in direct-to-consumer prescription drug advertising. Health Communication, 16, 131-157.
47. Wilkes, M. S., Bell, R. A., & Kravitz, R. L. (2000). Direct-to-consumer prescription drug advertising: Trends, impact, and implications. Health Affairs, 19, 110-128.
48. Wyer, R. S., Bodenhausen, G. V., & Gorman, T. (1985). Cognitive mediators of reactions to rape. Journal of Personality and Social Psychology, 48, 324-338.
49. Wyer, R. S., & Hartwick, J. (1980). The role of information retrieval and conditional inference processes in belief formation and change. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 13). New York: Academic.
50. Wyer, R. S., & Srull, T. K. (1989). Memory and cognition in its social context. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.