The rise of smartphone apps: Opportunities for customer-centric retail banking

Banks and Bank Systems

Volumn 7, Issue 1, 2012, Pages 73-82

  Schaefer, Anne ^a   Moormann, Jürgen ^a   Rosemann, Michael ^a  

^a NONE

Author keywords

App; Customer centricity; Customer process; Retail banking; Smartphone

Indexed keywords

EID: 84947278144     PISSN: 18167403     EISSN: 19917074     Source Type: Journal    
DOI: None     Document Type: Article

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