Retail banking: The challenge of getting customer intimate

Banks and Bank Systems

Volumn 6, Issue 3, 2011, Pages 78-89

  Omarini, Anna ^a  

^a NONE   (Italy)

Author keywords

Customer intimacy; Customer loyalty; Customer relationship banking; Market segmentation; Retail banking

Indexed keywords

EID: 84941560129     PISSN: 18167403     EISSN: 19917074     Source Type: Journal    
DOI: None     Document Type: Article

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