Alignment of web sites to customer processes- A study in the banking industry

ICEIS 2005 - Proceedings of the 7th International Conference on Enterprise Information Systems

Volumn , Issue , 2005, Pages 32-39

  Kahmer, Nicole ^a   Moormann, Juergen ^b  

^a Fidelity Investment Services GmbH   (Germany)

^b FRANKFURT SCHOOL OF FINANCE AND MANAGEMENT   (Germany)

Author keywords

Banking industry; Customer processes; Internet banking; Web site ranking

Indexed keywords

BANKING INDUSTRY; BANKING SERVICES; CUSTOMER INTERFACES; CUSTOMER LOYALTY; CUSTOMER PROCESSES; CUSTOMER SUPPORT; CUSTOMER-DRIVEN; FINANCIAL PRODUCTS; FINANCIAL SERVICE; INTERNET BANKING; MARKETING STRATEGY; MULTI-CHANNEL; PROBLEM SOLVING PROCESS; THEORETICAL FRAMEWORK; TRADITIONAL PRODUCTS;

ALIGNMENT; COMPETITION; ELECTRONIC COMMERCE; INDUSTRY; INFORMATION SYSTEMS; INTERNET; SALES; WORLD WIDE WEB;

CUSTOMER SATISFACTION;

EID: 78649236504     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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