Peer influence in the diffusion of iPhone 3G over a large social network

MIS Quarterly: Management Information Systems

Volumn 38, Issue 4, 2014, Pages 1103-1133

  De Matos, Miguel Godinho ^a,b   Ferreira, Pedro ^c   Krackhardt, David ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Community identification; Diffusion; Homophily; Peer influence; Viral marketing

Indexed keywords

COMMERCE; DIFFUSION; LARGE DATASET; MARKETING; SMARTPHONES;

COMMUNITY IDENTIFICATION; HOMOPHILY; INSTRUMENTAL VARIABLES; MARKETING STRATEGY; MOBILE INTERNET; PEER INFLUENCE; POLICY EXPERIMENTS; VIRAL MARKETING;

SOCIAL NETWORKING (ONLINE);

EID: 84941599583     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/misq/2014/38.4.08     Document Type: Article

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