Satisfaction Benchmarking and Customer Classification: An Application to the Branches of a Banking Organization

International Transactions in Operational Research

Volumn 9, Issue 5, 2002, Pages 599-618

  Grigoroudis, E ^a   Politis, Y ^a   Siskos, Y ^a  

^a TECHNICAL UNIVERSITY OF CRETE   (Greece)

Author keywords

Customer classification; Customer satisfaction; Multi criteria analysis; MUSA method

Indexed keywords

EID: 0141538425     PISSN: 09696016     EISSN: 14753995     Source Type: Journal    
DOI: 10.1111/1475-3995.00376     Document Type: Article

References (0)