Towards a model for measuring customer intimacy in B2B services

Lecture Notes in Business Information Processing

Volumn 53 LNBI, Issue , 2010, Pages 1-14

  Habryn, François ^a   Blau, Benjamin ^a   Satzger, Gerhard ^a   Kölmel, Bernhard ^b  

^a KARLSRUHE INSTITUTE OF TECHNOLOGY   (Germany)

^b CAS AG   (Germany)

Author keywords

B2B Services; Customer Intimacy; Customer Relationship Management; Organization; Service Relationships; Social Network

Indexed keywords

KNOWLEDGE MANAGEMENT; PERSONNEL; PUBLIC RELATIONS; SALES;

B2B SERVICES; CUSTOMER INTIMACY; CUSTOMER RELATIONSHIP MANAGEMENT; ORGANIZATION; SERVICE RELATIONSHIPS; SOCIAL NETWORKS;

CUSTOMER SATISFACTION;

EID: 77955600998     PISSN: 18651348     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-14319-9_1     Document Type: Conference Paper

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