Marketing Flexibility: Significance and Implications for Automobile Industry

Global Journal of Flexible Systems Management

Volumn 16, Issue 3, 2015, Pages 251-262

  Shalender, Kumar ^a   Singh, Nripendra ^a  

^a JAYPEE INSTITUTE OF INFORMATION TECHNOLOGY   (India)

Author keywords

Business environment; Customers; Flexibility; Marketing flexibility; Strategy

Indexed keywords

EID: 84938604174     PISSN: 09722696     EISSN: 09740198     Source Type: Journal    
DOI: 10.1007/s40171-015-0097-x     Document Type: Article

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