When innovation met renovation: Back to the future of branding

Marketing Intelligence and Planning

Volumn 33, Issue 5, 2015, Pages 634-655

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Innovation; Metaphor; Mystery; Renovation; Retro branding; RMS Titanic

Indexed keywords

EID: 84937864625     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-09-2014-0166     Document Type: Article

References (137)

1. Aaker, D. (2010), Building Strong Brands, Pocket Books, New York, NY.
2. Aboulnasr, K., Narasimhan, O., Blair, E. and Chandy, R. (2008), "Competitive response to radical product innovations", Journal of Marketing, Vol. 72, May, pp. 94-110.
3. Ballard, R. (1995), The Discovery of the Titanic: Exploring the Greatest of all Lost Ships, Orion, London.
4. Bastos, W. and Levy, S.J. (2012), "A history of the concept of branding: practice and theory", Journal of Historical Research in Marketing, Vol. 4 No. 3, pp. 347-368.
5. Baudrillard, J. (1994), The Illusion of the End (Trans by C. Turner), Polity, Cambridge.
6. Behe, G. (1988), Titanic: Psychic Forewarnings of a Tragedy, Patrick Stevens, Wellingborough.
7. Belk, R.W., Fischer, E. and Kozinets, R.V. (2013), Qualitative Consumer and Marketing Research, Sage, London.
8. Bellman, L.M. (2005), "Entrepreneurs: invent a new brand name or revive an old one?", Business Horizons, Vol. 48 No. 2, pp. 215-222.
9. Bengtsson, A. and Ostberg, J. (2006), "Researching the cultures of brands", in Belk, R.W. (Ed.), Handbook of Qualitative Research Methods in Marketing, Edward Elgar, Cheltenham, pp. 83-93.
10. Benjamin, W. (1999), The Arcades Project (translated by and edited by H. Eiland, and K. McLaughlin), Harvard University Press, Cambridge, MA.
11. Bernstein, M. (1999), "Floating triumphantly: the American critics on Titanic", in Sandler, K.S. and Studlar, G. (Eds), Titanic: Anatomy of A Blockbuster, Rutgers University Press, New Brunswick, NJ, pp. 14-28.
12. Beverland, M.B. (2009), Building Brand Authenticity: 7 Habits of Iconic Brands, Palgrave, Basingstoke.
13. Biel, S. (2012), Down With the Old Canoe: A Cultural History of the Titanic Disaster, Norton, New York, NY.
14. Blaszczyk, R.L. (2002), Imagining Consumers: Design and Innovation from Wedgwood to Corning, Johns Hopkins, Baltimore, MD.
15. Bradbury, M. and McFarlane, J. (1991), Modernism: A Guide to European Literature, Penguin, London, pp. 1890-1930.
16. Brown, S. (1995), Postmodern Marketing, Routledge, London.
17. Brown, S. (1999), "Retro-marketing: yesterday's tomorrows, today!", Marketing Intelligence and Planning, Vol. 17 No. 7, pp. 363-376.
18. Brown, S. (2007), "Are we nearly there yet? On the retro-dominant logic of marketing", Marketing Theory, Vol. 7 No. 3, pp. 291-300.
19. Cale, P.M. and Tate, D.C. (2011), Sink or Swim: How Lessons from the Titanic Can Save Your Family Business, Praeger, New York, NY.
20. Cameron, S. (2011), Titanic: Belfast's Own, Colourpoint, Newtownards.
21. Chandy, R.K. and Tellis, G.J. (2000), "The incumbent's curse? Incumbency, size, and radical product innovation", Journal of Marketing, Vol. 64 July, pp. 1-17.
22. Christensen, C.M. (1997), The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, Boston, MA.
23. Cowan, T. (2012), The Great Stagnation, Dutton, New York, NY.
24. Cross, S.N.N. and Gilly, M. (2012), "Research methods for innovative cultural marketing management (CMM): strategy and practices", in Peñaloza, L., Toulouse, N. and Visconti, L.M. (Eds), Marketing Management: A Cultural Perspective, Routledge, London, pp. 261-278.
25. Davenport-Hines, R. (2012), Titanic Lives: Migrants and Millionaires, Conmen and Crew, Harper, London.
26. DDB (2009), Everything Old is New Again. Staging Successful Brand Revivals, DDB Worldwide, Chicago, IL.
27. de Chernatony, L. (2010), From Brand Vision to Brand Evaluation, Butterworth-Heinemann, Oxford.
28. de Groot, J. (2008), Consuming History: Historians and Heritage in Contemporary Popular Culture, Routledge, London.
29. Dobni, C.B. (2006), "The innovation blueprint", Business Horizons, Vol. 49 No. 4, pp. 329-339.
30. Dodgson, M. and Gann, D. (2010), Innovation: A Very Short Introduction, Oxford University Press, Oxford.
31. Drucker, P. (1954), The Practice of Management, Butterworth-Heinemann, Oxford.
32. Edgerton, D. (2008), The Shock of the Old: Technology and Global History Since 1900, Oxford University Press, Oxford.
33. Evans, M., Jamal, A. and Foxall, G. (2009), Consumer Behaviour, Wiley, Chichester.
34. Foster, J.W. (1997), The Titanic Complex: A Cultural Manifest, Belcouver Press, Vancouver.
35. Foxall, G.R. (1984), Corporate Innovation, Routledge, London.
36. Foxall, G.R. (1988), "Consumer innovativeness: creativity, novelty-seeking, and cognitive style", in Hirschman, E.C. and Sheth, J.N. (Eds), Research in Consumer Behavior, Vol. 3, JAI Press, Greenwich, pp. 79-113.
37. Foxall, G.R. (1995), "Cognitive styles of consumer initiators", Technovation, Vol. 15 No. 5, pp. 269-288.
38. Franklin, C. (2003), Why Innovation Fails: Hard-Won Lessons for Business, Spiro Press, London.
39. Garcia, R. and Calantone, R. (2002), "A critical look at technological innovation typology and innovativeness terminology: a literature review", Journal of Product Innovation Management, Vol. 19 No. 2, pp. 110-132.
40. Gladwell, M. (2000), The Tipping Point: How Little Things Can Make a Big Difference, Little, Brown, Boston, MA.
41. Godin, B. (2014), Innovation Contested: The Idea of Innovation Over the Centuries, Routledge, New York, NY.
42. Gopnik, A. (2008), Through the Children's Gate: A Home in New York, Quercus, London.
43. Grayson, K. and Martinec, R. (2004), "Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings", Journal of Consumer Research, Vol. 31 September, pp. 296-312.
44. Green, E. (2013), "Innovation: the history of a buzzword", The Atlantic, 20 June, available at: www. theatlantic.com (accessed 9 March 2014).
45. Gross, D. (2007), "Attack of the zombie brands" & "Attack of the zombie brands II", posted 16 March and 20 March respectively, available at: www.Slate.com (accessed 13 August 2013).
46. Hackley, C., Brown, S. and Hackley, R.A. (2012), "The X-Factor enigma: Simon Cowell and the marketization of existential liminality", Marketing Theory, Vol. 12 No. 4, pp. 451-469.
47. Hamel, G. (2000), Leading the Revolution, HBSP, Cambridge, MA.
48. Hannah, D., Parent, M., Pitt, L. and Berthon, P. (2012), "It's a secret: marketing value and the denial of availability", Business Horizons, Vol. 57 No. 1, pp. 49-59.
49. Harford, T. (2014), "There are no new ideas-only remixes", Financial Times Magazine, 18 January, p. 44.
50. Harrison, R. (2012), Heritage: Critical Approaches, Routledge, London.
51. Hatch, M.J. and Ruben, J. (2006), "The hermeneutics of branding", Journal of Brand Management, Vol. 14 Nos 1/2, pp. 40-59.
52. Heyer, P. (2012), Titanic Century: Media, Myth, and the Making of a Cultural Icon, Praeger, Westport, CT.
53. Hirschman, E.C. (1980), "Innovativeness, novelty seeking, and consumer creativity", Journal of Consumer Research, Vol. 7 December, pp. 283-295.
54. Hirschman, E.C. (2000), Heroes, Monsters & Messiahs: Movies and Television Shows as the Mythology of American Culture, Andrews McMeel, Kansas City, MO.
55. Hirschman, E.C. (2007), "Metaphor in the marketplace", Marketing Theory, Vol. 7 No. 3, pp. 227-248.
56. Hirschman, E.C. (2009), "The role of marketing in ancient and contemporary cultural evolution", in Maclaran, P., Saren, M., Stern, B. and Tadajewski, M. (Eds), The Sage Handbook of Marketing Theory, Sage, London, pp. 443-456.
57. Hirschman, E.C. (2010), "Evolutionary branding", Psychology & Marketing, Vol. 27 No. 6, pp. 568-583.
58. Hobsbawm, E. and Ranger, T. (1992), The Invention of Tradition, Cambridge University Press, Cambridge.
59. Holbrook, M.B. (1993), "Nostalgia and consumption preferences: some emerging patterns of consumer tastes", Journal of Consumer Research, Vol. 20, September, pp. 245-256.
60. Holt, D.B. (2004), How Brands Become Icons: The Principles of Cultural Branding, Harvard Business School Press, Boston, MA.
61. Holt, D.B. (2005), "How societies desire brands: using cultural theory to explain brand symbolism", in Ratneshwar, S. and Mick, D.G. (Eds), Inside Consumption, Routledge, London, pp. 273-291.
62. Holt, D.B. and Cameron, D. (2010), Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, Oxford University Press, Oxford.
63. Howells, R. (2012), The Myth of the Titanic, Palgrave, Basingstoke.
64. Iezzi, T. (2010), The Idea Writers: Copywriting in a New Media and Marketing Era, Palgrave, New York, NY.
65. Johnson, C. (2011), Microstyle: The Art of Writing Little, Norton, New York, NY.
66. Johnston, K. (2008), In the Shadow of Giants: A Social History of the Belfast Shipyards, Gill & Macmillan, Dublin.
67. Kelley, T. (2001), The Art of Innovation, HarperCollins, London.
68. Kincade, R. (2011), "Unsinkable adventure", Business Month, Vol. 12, September, pp. 18-20.
69. Kirby, A. (2009), Digimodernism: How New Technologies Dismantle the Postmodern and Reconfigure our Culture, Continuum, New York, NY.
70. Kitchen, P.J. (2008), "Marketing metaphors and metamorphosis: an introduction", in Kitchen, P. (Ed.), Marketing: Metaphors and Metamorphosis, Palgrave Macmillan, Basingstoke, pp. 1-9.
71. Koehn, N.F. (2001), Brand New: How Entrepreneurs Earned Consumers'Trust from Wedgwood to Dell, Harvard Business School Press, Boston, MA.
72. Kotler, P. (2003), Marketing Insights from A to Z, Wiley, Chichester.
73. Kozinets, R.V. (2013), "Retrobrands and retromarketing", in Jenkins, H., Ford, S. and Green, J. (Eds), Spreadable Media: Creating Value and Meaning in a Networked Culture (web enhanced version), New York University Press, New York, NY (accessed 19 December 2013).
74. Kozinets, R.V. (2003), "The moment of infinite fire", in Brown, S. and Sherry, J.F. (Eds), Time, Space and the Market: Retroscapes Rising, M.E. Sharpe, Armonk, NY, pp. 199-216.
75. Kozinets, R.V. (2008), "Technology/ideology: how ideological fields influence consumers' technology narratives", Journal of Consumer Research, Vol. 34, April, pp. 865-881.
76. Kozinets, R.V. (2010), Netnography: Doing Ethnographic Research Online, Sage, Thousand Oaks, CA.
77. Kuenstler, W. (2012), Myth, Magic and Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store, Zolexa, Havertown, PA.
78. Lakoff, G. and Johnson, M. (1980), Metaphors We Live By, University of Chicago Press, Chicago, IL.
79. Lashinsky, A. (2012), Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs'Iconic Brand, John Murray, London.
80. Lears, T.J.J. (1995), Fables of Abundance: A Cultural History of Advertising in America, Basic Books, New York, NY.
81. Leigh, S. (2013), The Beatles in America, Omnibus, London.
82. Lepore, J. (2014), "The disruption machine: what the gospel of innovation gets wrong", The New Yorker, 23 June, available at: www.newyorker.com (accessed 19 August 2014).
83. Levitt, T. (1980), "Marketing success through differentiation-of anything", Harvard Business Review, Vol. 58 No. 1, pp. 83-91.
84. Levitt, T. (1991), Thinking About Management, Free Press, New York, NY.
85. Lloyd, J. (2013), "The virtues of a flawed character", Financial Times, 11 June, p. 19.
86. Lord, W. (1955), A Night to Remember, Holt, Rinehart &Winston, New York, NY.
87. Lord, W. (1986), The Night Lives On: Thoughts, Theories and Revelations About the Titanic, Penguin, London.
88. Lowenthal, D. (2014), The Past is a Foreign Country: Revisited, Cambridge University Press, Cambridge.
89. Lubin, D.M. (1999), Titanic, British Film Institute, London.
90. McCracken, G. (2012), Culturematic, Harvard Business Review Press, Boston, MA.
91. McCraw, T.K. (2007), Prophet of Innovation: Joseph Schumpeter and Creative Destruction, Belknap, Cambridge, MA.
92. McKendrick, N. (1983), "Josiah Wedgwood and the commercialisation of the Potteries", in McKendrick, N., Brewer J. and Plumb, J.H. (Eds), The Birth of a Consumer Society, Hutchinson, London, pp. 100-145.
93. McNair, M.P. (1958), "Significant trends and developments in the post-war period", in Smith, A.B. (Ed.), Competitive Distribution in a Free, High-Level Economy and its Implications for the University, University of Pittsburgh Press, Pittsburgh, PA, pp. 17-18.
94. Molony, S. (2006), Titanic and the Mystery Ship, History Press, Stroud.
95. Molony, S. (2012), The Irish Aboard Titanic, Mercier Press, Cork.
96. Moore, K. and Reid, S. (2008), "The birth of the brand: 4000 years of branding", Business History, Vol. 50 No. 4, pp. 419-432.
97. Morozov, E. (2014), To Save Everything Click Here, Penguin, London.
98. Neill, W.J.V., Murray, M. and Grist, B. (2013), Relaunching Titanic: Memory and Marketing in the New Belfast, Routledge, London.
99. Norton, T. (2014), Imagination and a Pile of Junk: A Droll History of Inventors and Inventions, Coronet, London.
100. Otnes, C.C. and Maclaran, P. (2015), Royal Fever: The British Monarchy in Consumer Culture, University of California Press, Berkeley, CA.
101. Piketty, T. (2014), Capital in the Twenty-first Century (Trans by A. Goldhammer), Harvard University Press, Cambridge, MA.
102. Pinker, S. (2007), The Stuff of Thought: Language as a Window into Human Nature, Allen Lane, London.
103. Pitt, L.F., Watson, R.T., Berthon, P., Wynn, D. and Zinkhan, G. (2006), "The penguin's widow: corporate brands from an open-source perspective", Journal of the Academy of Marketing Science, Vol. 34 No. 2, pp. 115-127.
104. Powell, J. (2006), Jacques Derrida: A Biography, Continuum, New York, NY.
105. Punter, D. (2007), Metaphor, Routledge, Abingdon.
106. Raffaelli, R. (2013), "Mechanisms of technology re-emergence and identity change in a mature field: Swiss watchmaking, 1970-2008", Working Paper No. 14-048, Harvard Business School, Cambridge, MA.
107. Rassuli, K.M. (1988), "Evidence of marketing strategy in the early printed book trade: an application of Hollander's historical approach", in Nevett, T. and Fullerton, R.A. (Eds), Historical Perspectives in Marketing, D.C. Heath, Lexington, pp. 91-107.
108. Reynolds, S. (2011), Retromania: Pop Culture's Addiction to its Own Past, Faber, London.
109. Robertson, D. and Breen, B. (2014), Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry, Random House, New York, NY.
110. Roehrich, G. (2004), "Consumer innovativeness: concepts and measurements", Journal of Business Research, Vol. 57 No. 6, pp. 671-677.
111. Rose, F. (2011), The Art of Immersion, Norton, New York, NY.
112. Sachs, J. (2012), Story Wars, Harvard Business School Press, Boston, MA.
113. Schroeder, J.E. and Salzer-Mörling, M. (2006), "Introduction: the cultural codes of branding", in Schroeder, J.E. and Salzer-Mörling, M. (Eds), Routledge, London, pp. 1-12.
114. Schumpeter, J.A. (1939), Business Cycles: A Theoretical, Historical and Statistical Analysis of the Capitalist Process, McGraw-Hill, New York, NY.
115. Sherry, J.F. (2003), "What's past is prologue: retroscapes in retrospect", in Brown, S. and Sherry, J.F. (Eds), Time, Space, and the Market: Retroscapes Rising, M.E. Sharpe, Armonk, pp. 313-320.
116. Sheth, J. and Parvatiyar, A. (1995), "Relationship marketing in consumer markets: antecedents and consequences", Journal of the Academy of Marketing Science, Vol. 23 No. 4, pp. 255-271.
117. Sivulka, J. (2011), Soap, Sex, and Cigarettes: A Cultural History of American Advertising, Wadsworth, Boston, MA.
118. Sood, A. and Tellis, G.J. (2005), "Technological evolution and radical innovation", Journal of Marketing, Vol. 69, July, pp. 152-168.
119. Studlar, G. and Sandler, K.S. (1999), "Introduction: the seductive waters of James Cameron's film phenomenon", in Sandler, K.S. and Studlar, G. (Eds), Titanic: Anatomy of A Blockbuster, Rutgers University Press, New Brunswick, NJ, pp. 1-13.
120. Sutherland, J. (2007), Bestsellers: A Very Short Introduction, Oxford University Press, Oxford.
121. Szmigin, I. (2003), Understanding the Consumer, Sage, London.
122. The Economist (2012a), "How to make a megaflop", The Economist, 31 March, p. 75.
123. The Economist (2012b), "Fashion forward", The Economist, 24 March, pp. 71-72.
124. The Economist (2014), "Second wind", The Economist, 14 June, p. 76.
125. Thomas, S. and Kohli, C. (2009), "A brand is forever! A framework for revitalizing declining and dead brands", Business Horizons, Vol. 52 No. 4, pp. 377-386.
126. Thompson, C.J. (2004), "Marketplace mythology and discourses of power", Journal of Consumer Research, Vol. 31 June, pp. 162-180.
127. Urde, M., Greyser, S.A. and Balmer, J.M.T. (2007), "Corporate brands with a heritage", Journal of Brand Management, Vol. 15 No. 1, pp. 4-19.
128. Veryzer, R.W. and Hutchinson, J.W. (1998), "The influence of unity and prototypicality on aesthetic responses to new product designs", Journal of Consumer Research, Vol. 24, March, pp. 374-394.
129. Wade, W.C. (1986), The Titanic: End of A Dream, Penguin, London.
130. Ward, G. (2012), The Rough Guide to the Titanic: The Legend, the Controversies, The Awful Truth, Rough Guides, London.
131. Webster, F.E. and Lusch, R.F. (2013), "Elevating marketing: Marketing is dead. Long live marketing!", Journal of the Academy of Marketing Science, Vol. 41 No. 4, pp. 389-399.
132. Wiedmann, K.-P., Hennigs, N., Schmidt, S. and Wuestefeld, T. (2011), "Drivers and outcomes of brand heritage: consumers' perception of heritage brands in the automotive industry", Journal of Marketing Theory and Practice, Vol. 19 No. 2, pp. 205-220.
133. Wilson, J.L. (2005), Nostalgia: Sanctuary of Meaning, Bucknell University Press, Lewisburg, PA.
134. Wright, P. (2009), On Living in an Old Country, Oxford University Press, Oxford.
135. Zaltman, G. (2003), How Customers Think: Essential Insights into the Mind of the Market, Harvard Business School Press, Boston, MA.
136. Zhou, X., Wildschut, T., Sedikides, C., Shi, K. and Feng, C. (2012), "Nostalgia: the gift that keeps on giving", Journal of Consumer Research, Vol. 39, June, pp. 39-50.
137. Diamond, N., Sherry, J.F., Muñiz, A.M., McGrath, M.A., Kozinets, R.V. and Borghini, S. (2009), "American girl and the brand gestalt: closing the loop on sociocultural branding research", Journal of Marketing, Vol. 73 May, pp. 118-134.