-
1
-
-
17544378470
-
-
(October 10). Personal interview with Tom Bendheim, Chief Executive Officer, Rheingold Brewing, New York, NY
-
Bendheim, T. (2003, October 10). Personal interview with Tom Bendheim, Chief Executive Officer, Rheingold Brewing, New York, NY.
-
(2003)
-
-
Bendheim, T.1
-
2
-
-
17544375355
-
-
(November 13). Personal interview with Sam Caputo, Director of Advertising, LG Electronics U.S.A., Englewood, NJ
-
Caputo, S. (2003, November 13). Personal interview with Sam Caputo, Director of Advertising, LG Electronics U.S.A., Englewood, NJ.
-
(2003)
-
-
Caputo, S.1
-
4
-
-
17544369439
-
-
(November 26). Personal interview with Jay Foreman, Chief Executive Officer, Play Along Toys, Deerfield Beach, FL
-
Foreman, J. (2003, November 26). Personal interview with Jay Foreman, Chief Executive Officer, Play Along Toys, Deerfield Beach, FL.
-
(2003)
-
-
Foreman, J.1
-
5
-
-
1442352591
-
Exploring the impact of product category risk and consumer knowledge in brand extensions
-
K. Gronhaug L. Hem & R. Lines Exploring the impact of product category risk and consumer knowledge in brand extensions Journal of Brand Management 9 6 2002 463-476
-
(2002)
Journal of Brand Management
, vol.9
, Issue.6
, pp. 463-476
-
-
Gronhaug, K.1
Hem, L.2
Lines, R.3
-
6
-
-
17544378130
-
-
(February 8). Personal interview with Jeffrey Himmel, Chief Executive Officer, The Himmel Group, New York, NY
-
Himmel, J. (2004, February 8). Personal interview with Jeffrey Himmel, Chief Executive Officer, The Himmel Group, New York, NY.
-
(2004)
-
-
Himmel, J.1
-
7
-
-
17544376769
-
-
(November 17) Personal interview with Chris Johnson, Brand Manager, St. Joseph Aspirin, McNeil Consumer Healthcare Products Ft., Washington, PA
-
Johnson, C. (2003, November 17). Personal interview with Chris Johnson, Brand Manager, St. Joseph Aspirin, McNeil Consumer Healthcare Products Ft., Washington, PA.
-
(2003)
-
-
Johnson, C.1
-
9
-
-
17544378586
-
-
(October 6). Personal interview with Jim Kelly, Senior Vice President of Marketing and Sales, Combe, White Plains, NY
-
Kelly, J. (2003, October 6). Personal interview with Jim Kelly, Senior Vice President of Marketing and Sales, Combe, White Plains, NY.
-
(2003)
-
-
Kelly, J.1
-
10
-
-
17544377786
-
-
(November 13). Personal interview with Matthew Mark, Chief Financial Officer of Active Apparel, New York, NY
-
Mark, M. (2003, November 13). Personal interview with Matthew Mark, Chief Financial Officer of Active Apparel, New York, NY.
-
(2003)
-
-
Mark, M.1
-
11
-
-
17544369180
-
Running the brand marathon
-
W. Marx Running the brand marathon Brandweek 36 22 1995 27-28
-
(1995)
Brandweek
, vol.36
, Issue.22
, pp. 27-28
-
-
Marx, W.1
-
12
-
-
17544375930
-
-
(November 4). Personal interview with Rich Owen, Chief Executive Officer, Redox, West Chester, OH
-
Owen, R. (2003, November 4). Personal interview with Rich Owen, Chief Executive Officer, Redox, West Chester, OH.
-
(2003)
-
-
Owen, R.1
-
13
-
-
17544377681
-
The high-risk, big-reward world of brand revitalization
-
C. Palmer The high-risk, big-reward world of brand revitalization Beverage World 118 1671 1999 96
-
(1999)
Beverage World
, vol.118
, Issue.1671
, pp. 96
-
-
Palmer, C.1
-
14
-
-
17544373111
-
-
(November 4). Personal interview with Barbara Scott, Chief Marketing Officer, Hush Puppies, div. of Wolverine Worldwide, Rockford, MI
-
Scott, B. (2003, November 4). Personal interview with Barbara Scott, Chief Marketing Officer, Hush Puppies, div. of Wolverine Worldwide, Rockford, MI.
-
(2003)
-
-
Scott, B.1
-
15
-
-
17544366032
-
-
(December 11). Personal interview with Tom Spring, Vice President and General Manager, Grocer Division, Pinnacle Foods, Mountain Lakes, NJ
-
Spring, T. (2003, December 11). Personal interview with Tom Spring, Vice President and General Manager, Grocer Division, Pinnacle Foods, Mountain Lakes, NJ.
-
(2003)
-
-
Spring, T.1
-
16
-
-
17544371091
-
The marketing of no marketing
-
June
-
R. Walker The marketing of no marketing New York Times Magazine 22, June 2003 42-45
-
(2003)
New York Times Magazine
, vol.22
, pp. 42-45
-
-
Walker, R.1
-
17
-
-
0010144575
-
Making old brands new
-
B. Wansink Making old brands new American Demographics 19 12 1997 53-58
-
(1997)
American Demographics
, vol.19
, Issue.12
, pp. 53-58
-
-
Wansink, B.1
|