Understanding the purchasing behaviour of Taiwanese meat consumers in light of rising sustainability concerns

British Food Journal

Volumn 117, Issue 5, 2015, Pages 1474-1487

  Jen, Meng Yuan ^a   Wang, Shun Mei ^b  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

Author keywords

Asia; Consumer behaviour; Marketing communications; Sustainable consumption

Indexed keywords

ANIMALIA;

EID: 84927740480     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-06-2014-0193     Document Type: Article

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