Retail ‘quality assurance’ labels as a strategic marketing communication mechanism for fresh meat

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 2, 2004, Pages 255-271

  McEachern, Morven G ^a   Warnaby, Gary ^a  

^a UNIVERSITY OF SALFORD   (United Kingdom)

Author keywords

Communication strategies; Consumer behaviour; Quality assurance; Retail marketing

Indexed keywords

EID: 33645593890     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/095939604200017819214     Document Type: Article

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