Prosumer engagement in innovation strategies the prosumer creativity and focus model

Management Decision

Volumn 52, Issue 10, 2014, Pages 1968-1980

 

^a Potra), Sabina   (Romania)

Author keywords

Co creation; Consumer behaviour; Consumer marketing; Corporate marketing strategy; Creativity; Prosumer

Indexed keywords

EID: 84927664961     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/MD-06-2013-0347     Document Type: Article

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