From cost to frugal and reverse innovation: Mapping the field and implications for global competitiveness

Research Technology Management

Volumn 57, Issue 4, 2014, Pages 20-27

  Zeschky, Marco B ^a   WinterhalterProf, Stephan ^a   Gassmann, Oliver ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Cost innovation; Emerging markets; Frugal innovation; Resource constrained innovation; Reverse innovation

Indexed keywords

COMMERCE;

DEVELOPMENT PROCESS; EMERGING MARKETS; FRUGAL INNOVATIONS; GLOBAL COMPETITIVENESS; INNOVATION TYPES; PRODUCT AND SERVICE INNOVATIONS; REVERSE INNOVATIONS; SYSTEMATIC RESEARCH;

MANAGERS;

EID: 84926433691     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.5437/08956308X5704235     Document Type: Article

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