Marketing locally grown food products in globally branded restaurants: Do customers care?

Journal of Foodservice Business Research

Volumn 10, Issue 2, 2007, Pages 67-82

  Vieregge, Michael ^a   Scanlon, Nancy ^b   Huss, James ^c  

^a Institut Htelier César Ritz   (Switzerland)

^b PAUL SMITH S COLLEGE   (United States)

^c IOWA STATE UNIVERSITY   (United States)

Author keywords

Global brand image; Local food product; Value added agriculture

Indexed keywords

EID: 34548824338     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v10n02_05     Document Type: Article

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