Does wine label processing fluency influence wine hedonics?

Food Quality and Preference

Volumn 44, Issue , 2015, Pages 12-16

  Gmuer, Angelina ^a   Siegrist, Michael ^a   Dohle, Simone ^b  

^a ETH ZURICH   (Switzerland)

^b UNIVERSITY OF COLOGNE   (Germany)

Author keywords

Consumption domain; Field research; Fluency; Label design

Indexed keywords

EID: 84925957033     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.03.007     Document Type: Article

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