Evaluating the wisdom of strangers: The perceived credibility of online consumer reviews on yelp

Journal of Computer-Mediated Communication

Volumn 20, Issue 1, 2015, Pages 67-82

  Lim, Young shin ^a   Van Der Heide, Brandon ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Consumer Behavior; Electronic Word of Mouth; Online Credibility; Online Review; Social Media

Indexed keywords

SOCIAL NETWORKING (ONLINE); USER PROFILE;

CUE COMBINATION; ELECTRONIC WORD-OF-MOUTH; INTERACTION EFFECT; ONLINE CONSUMER REVIEWS; ONLINE CREDIBILITY; ONLINE REVIEWS; REVIEW VALENCES; SOCIAL INFORMATION PROCESSING THEORY; SOCIAL MEDIA;

CONSUMER BEHAVIOR;

EID: 84922998414     PISSN: None     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/jcc4.12093     Document Type: Article

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