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Volumn , Issue , 2012, Pages 137-148

Value creation and the visual consumer

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[No Author keywords available]

Indexed keywords


EID: 84920446783     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203835869     Document Type: Chapter
Times cited : (7)

References (23)
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  • 5
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  • 6
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    • Mapping consumer power: An integrative framework for marketing and consumer research
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  • 9
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  • 10
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    • Cosmopolitans and locals in a world culture. Theory
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    • Hannerz, Ulf. 1990. Cosmopolitans and Locals in a World Culture. Theory, Culture and Society 7 (June): 237–251.
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    • Brand culture and branded workers: Service work and aesthetic labour in fashion retail
    • Pettinger, Lynne. 2004. Brand Culture and Branded Workers: Service Work and Aesthetic Labour in Fashion Retail. Consumption, Markets and Culture 7 (2): 165–184.
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    • Pettinger, L.1
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    • Becoming tourist: Renegotiating the visual in the tourist experience
    • Scarles, Caroline. 2009. Becoming Tourist: Renegotiating the Visual in the Tourist Experience. Environment and Planning D: Society and Space 27:465–488.
    • (2009) Environment and Planning D: Society and Space , vol.27 , pp. 465-488
    • Scarles, C.1
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    • 85076068353 scopus 로고    scopus 로고
    • Visual analysis of images in brand culture
    • E. McQuarrie and B. J. Phillips, Armonk, NY: M. E. Sharpe
    • Schroeder, Jonathan E. 2008. Visual Analysis of Images in Brand Culture. In Go Figure: New Directions in Advertising Rhetoric, ed. E. McQuarrie and B. J. Phillips, 277– 296. Armonk, NY: M. E. Sharpe.
    • (2008) Go Figure: New Directions in Advertising Rhetoric
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  • 19
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    • Zwick, D.1    Bonsu, S.K.2    Darmody, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.