Emotional responses to televised PSAs and their influence on persuasion: An investigation of the moderating role of faith in intuition

Communication Studies

Volumn 60, Issue 5, 2009, Pages 426-442

  Nan, Xiaoli ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Affect as Information; Faith in Intuition; Message Induced Emotions; Persuasion; Public Service Announcement

Indexed keywords

EID: 84919617396     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970903260236     Document Type: Article

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