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Volumn 38, Issue 2, 2014, Pages 473-496

The business of being a user: The role of the reference actor in shaping packaged enterprise system acquisition and development

Author keywords

Commodification; Demonstration; Enterprise system; Innovation; Marketing; Procurement; Reference site; Social actor; Testimonial; User

Indexed keywords

COMMERCE; DEMONSTRATIONS; INFORMATION SYSTEMS; INNOVATION; MARKETING; PRODUCT DEVELOPMENT;

EID: 84911425871     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/MISQ/2014/38.2.07     Document Type: Article
Times cited : (41)

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