Storytelling the internationalization of the multinational enterprise

Journal of International Business Studies

Volumn 45, Issue 9, 2014, Pages 1115-1132

  Haley, Usha C V ^a   Boje, David M ^b  

^a WEST VIRGINIA UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Case theoretic approaches; Global stakeholders; Internationalization theories and foreign market entry; Role of time; Silent language translation); Storytelling; language (language design

Indexed keywords

EID: 84910024922     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2014.32     Document Type: Article

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