Best Practices in Social Media: Utilizing a Value Matrix to Assess Social Media’s Impact on Health Care

Social Science Computer Review

Volumn 32, Issue 5, 2014, Pages 575-589

  McCaughey, Deirdre ^a   Baumgardner, Catherine ^a   Gaudes, Andrew ^b   LaRochelle, Dominique ^c   Wu, Kayla Jiaxin ^a   Raichura, Tejal ^d  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF REGINA   (Canada)

^c LERNER RESEARCH INSTITUTE   (United States)

^d GEISINGER HEALTH SYSTEM   (United States)

Author keywords

health care; hospitals; ROI; social media; social media value matrix

Indexed keywords

EID: 84907173194     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439314525332     Document Type: Article

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