메뉴 건너뛰기




Volumn 32, Issue 5, 2014, Pages 575-589

Best Practices in Social Media: Utilizing a Value Matrix to Assess Social Media’s Impact on Health Care

Author keywords

health care; hospitals; ROI; social media; social media value matrix

Indexed keywords


EID: 84907173194     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439314525332     Document Type: Article
Times cited : (44)

References (35)
  • 3
    • 77949360517 scopus 로고    scopus 로고
    • MyFace tube politics: Social networking web sites and political engagement of young adults
    • Baumgartner J. S.,Morris J. C.MyFace tube politics: Social networking web sites and political engagement of young adults.Social Science Computer Review. 2009;28:24-44
    • (2009) Social Science Computer Review , vol.28 , pp. 24-44
    • Baumgartner, J.S.1    Morris, J.C.2
  • 7
    • 84857164595 scopus 로고    scopus 로고
    • Doubling down on the patient experience
    • Bush H.Doubling down on the patient experience.Hospitals and Health Networks. 2011;85:22-25
    • (2011) Hospitals and Health Networks , vol.85 , pp. 22-25
    • Bush, H.1
  • 8
    • 84867695695 scopus 로고    scopus 로고
    • Striving for legitimacy through corporate social responsibility: Insights from oil companies
    • Du S.,Vieira E. T.,.Striving for legitimacy through corporate social responsibility: Insights from oil companies.Journal of Business Ethics. 2012;110:413-427
    • (2012) Journal of Business Ethics , vol.110 , pp. 413-427
    • Du, S.1    Vieira, E.T.2
  • 9
    • 30444440069 scopus 로고    scopus 로고
    • (3rd ed.). Thousand Oaks, CA: Sage.Thousand Oaks, CA: Sage
    • Field A.Discovering statistics using SPSS. (2009). Discovering statistics using SPSS (3rd ed.). Thousand Oaks, CA: Sage.Thousand Oaks, CA: Sage; 2009:
    • (2009) Discovering statistics using SPSS
    • Field, A.1
  • 10
    • 47249086431 scopus 로고    scopus 로고
    • Voters, MySpace, and YouTube: The impact of alternative communication channels on the 2006 election cycle and beyond
    • Gueorguieva V.Voters, MySpace, and YouTube: The impact of alternative communication channels on the 2006 election cycle and beyond.Social Science Computer Review. 2008;26:288-300
    • (2008) Social Science Computer Review , vol.26 , pp. 288-300
    • Gueorguieva, V.1
  • 13
    • 66249107419 scopus 로고    scopus 로고
    • Take two aspirin and tweet me in the morning: How Twitter, Facebook, and Other social media are reshaping healthcare
    • Hawn C.Take two aspirin and tweet me in the morning: How Twitter, Facebook, and Other social media are reshaping healthcare.Health Affairs. 2009;28:361-368
    • (2009) Health Affairs , vol.28 , pp. 361-368
    • Hawn, C.1
  • 17
    • 71149088987 scopus 로고    scopus 로고
    • Users of the world, unite! The challenges and opportunities of social media
    • Kaplan A.,Haenlein M.Users of the world, unite! The challenges and opportunities of social media.Business Horizons. 2010;53:59-68
    • (2010) Business Horizons , vol.53 , pp. 59-68
    • Kaplan, A.1    Haenlein, M.2
  • 18
    • 0032164127 scopus 로고    scopus 로고
    • Building a dialogic relationship through the World Wide Web
    • Kent M. L.,Taylor M.Building a dialogic relationship through the World Wide Web.Public Relations Review. 1998;24:321-340
    • (1998) Public Relations Review , vol.24 , pp. 321-340
    • Kent, M.L.1    Taylor, M.2
  • 19
    • 84878372217 scopus 로고    scopus 로고
    • Changing channels: A theory-based guide to selecting traditional, new, and social media in strategic social marketing
    • Ledford C. J. W.Changing channels: A theory-based guide to selecting traditional, new, and social media in strategic social marketing.Social Marketing Quarterly. 2012;18:175-186
    • (2012) Social Marketing Quarterly , vol.18 , pp. 175-186
    • Ledford, C.J.W.1
  • 24
    • 84874543197 scopus 로고    scopus 로고
    • The power of popularity: An empirical study of the relationship between social media fan counts and brand company stock prices
    • O’Connor A. J.The power of popularity: An empirical study of the relationship between social media fan counts and brand company stock prices.Social Science Computer Review. 2013;31:229-235
    • (2013) Social Science Computer Review , vol.31 , pp. 229-235
    • O’Connor, A.J.1
  • 25
    • 51849123990 scopus 로고    scopus 로고
    • What is Web 2.0: Design patterns and business models for the next generation of software
    • O’Reilly T.What is Web 2.0: Design patterns and business models for the next generation of software.Communications & Strategies. 2007;1:17
    • (2007) Communications & Strategies , vol.1 , pp. 17
    • O’Reilly, T.1
  • 30
    • 84870589598 scopus 로고    scopus 로고
    • (5th ed.). New York, NY: The Free Press.New York, NY: The Free Press
    • Rogers E. M.Diffusion of innovations. (2003). Diffusion of innovations (5th ed.). New York, NY: The Free Press.New York, NY: The Free Press; 2003:
    • (2003) Diffusion of innovations
    • Rogers, E.M.1
  • 32
    • 0003976359 scopus 로고    scopus 로고
    • (5th ed.). Boston, MA: Allyn & Bacon.Boston, MA: Allyn & Bacon
    • Tabachnick B. G.,Fidell L. S.Using multivariate statistics. (2007). Using multivariate statistics (5th ed.). Boston, MA: Allyn & Bacon.Boston, MA: Allyn & Bacon; 2007:
    • (2007) Using multivariate statistics
    • Tabachnick, B.G.1    Fidell, L.S.2
  • 34
    • 79955896471 scopus 로고    scopus 로고
    • Medicare program: Hospital inpatient value-based purchasing program
    • Medicare program: Hospital inpatient value-based purchasing program.Federal Register. 2011;76:2454-2491
    • (2011) Federal Register , vol.76 , pp. 2454-2491


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.