The Power of Popularity: An Empirical Study of the Relationship Between Social Media Fan Counts and Brand Company Stock Prices

Social Science Computer Review

Volumn 31, Issue 2, 2013, Pages 229-235

  O'Connor, Arthur J ^a  

^a PACE UNIVERSITY   (United States)

Author keywords

behavioral finance; brand tribalism; economic sociology; social economics; social media

Indexed keywords

EID: 84874543197     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439312448037     Document Type: Article

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