A classification of user-generated content into consumer decision journey stages

Neural Networks

Volumn 58, Issue , 2014, Pages 68-81

  Vázquez, Silvia ^a   Muñoz García, Óscar ^c   Campanella, Inés ^b   Poch, Marc ^a   Fisas, Beatriz ^a   Bel, Nuria ^a   Andreu, Gloria ^b  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b Havas Media Group   (Spain)

^c Havas Media Group   (Spain)

Author keywords

Computational intelligence; Consumer decision journey; Knowledge extraction; Marketing; Natural language processing; Social media; Text analytics

Indexed keywords

ARTIFICIAL INTELLIGENCE; BEHAVIORAL RESEARCH; CLASSIFICATION (OF INFORMATION); COMMERCE; DATA STREAMS; DECISION MAKING; INTELLIGENT COMPUTING; LEARNING ALGORITHMS; MACHINE LEARNING; MARKETING; NATURAL LANGUAGE PROCESSING SYSTEMS; PURCHASING; SOCIAL NETWORKING (ONLINE);

CONSUMER DECISION JOURNEY; KNOWLEDGE EXTRACTION; NATURAL LANGUAGE PROCESSING; SOCIAL MEDIA; TEXT ANALYTICS;

SALES;

ARTICLE; ARTIFICIAL INTELLIGENCE; CLASSIFIER; CONSUMER ATTITUDE; DECISION MAKING; ELECTRONIC COMMERCE; INTERNET; LINGUISTICS; MACHINE LEARNING; MARKETING; NATURAL LANGUAGE PROCESSING; PRIORITY JOURNAL; SHOPPING; SOCIAL MEDIA; ALGORITHM; CLASSIFICATION; FEMALE; HUMAN; INFORMATION PROCESSING; INTERPERSONAL COMMUNICATION; MALE; PROCEDURES;

ALGORITHMS; ARTIFICIAL INTELLIGENCE; COMMUNICATION; CONSUMER BEHAVIOR; DATA COLLECTION; DECISION MAKING; FEMALE; HUMANS; MALE; MARKETING;

EID: 84906099804     PISSN: 08936080     EISSN: 18792782     Source Type: Journal    
DOI: 10.1016/j.neunet.2014.05.026     Document Type: Article

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