Combining conjoint analysis with Kano model to optimize product varieties of smart phones: A VIKOR perspective

Journal of Industrial and Production Engineering

Volumn 31, Issue 4, 2014, Pages 177-186

  Wang, Chih Hsuan ^a   Wu, Chu Wei ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

conjoint analysis; Kano model; preference segmentation; product varieties; VIKOR ranking

Indexed keywords

CUSTOMER SATISFACTION; SMARTPHONES; STATISTICAL METHODS;

CONJOINT ANALYSIS; CUSTOMER PERCEPTIONS; DECISION MAKING PROCESS; KANO MODEL; PRODUCT CONFIGURATION; PRODUCT VARIETY; VIKOR (VLSEKRITERIJUMSKA OPTIMIZACIJA I KOMPROMISNO RESENJE); VIKOR RANKING;

SALES;

EID: 84905897965     PISSN: 21681015     EISSN: 21681023     Source Type: Journal    
DOI: 10.1080/21681015.2014.918566     Document Type: Review

References (28)

1. Ayaǧ, Z., "An integrated approach to evaluating conceptual design alternatives in a new product development environment," International Journal of Production Research, 43(4), 687-713 (2005).
2. Ayaǧ, Z. and R. G. özdemir, "An analytic network process-based approach to concept evaluation in a new product development environment," Journal of Engineering Design, 18(3), 209-226 (2007).
3. Berger, C., R. Blauth, D. Boger, C. Bolster, G. Burchill, W. DuMouchel, F. Pouliot, R. Richter, A. Rubinoff, D. Shen, M. Timko and D. Walden, "Kano's method for understanding customer-defined quality," Center for Quality of Management Journal, 2(4), 3-35 (1993).
4. Chang, Y. F., C. S. Chen and H. Zhou, "Smart phone for mobile commerce," Computers Standards & Interfaces, 31, 740-747 (2009).
5. Chen, C. C. and M. C. Chuang, "Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design," International Journal of Production Economics, 114, 667-681 (2008).
6. Chuang, M. C., C. C. Chang and S.-H. Hsu, "Perceptual factors underlying user preferences toward product form of mobile phones," International Journal of Industrial Ergonomics, 27, 247-258 (2001).
7. Crawford, M. and A. D. Benedetto, New Products Management. 9th ed., McGraw-Hill, New York, NY (2008).
8. Fogliatto, F. S., Giovani J. C. and D. Siverira, "Mass customization: A method for market segmentation and choice menu design," International Journal of Production Economics, 111, 606-622 (2008).
9. Gustafsson, A., F. Ekdahl and B. Bergman, "Conjoint analysis: A useful tool in the design process," Total Quality Management & Business Excellence, 10(3), 327-343 (1999).
10. Hwang, C. L. and K. Yoon, Multiple Criteria Decision Making: Methods and Applications, Springer-Verlag, New York, NY (1981).
11. Işiklar, G. and G. Büyüközkan, "Using a multi-criteria decision making approach to evaluate mobile phone alternatives," Computers Standards & Interfaces, 29, 265-274 (2007).
12. Jiao, J. and M. M. Tseng, "A methodology of developing product family architecture for mass customization," Journal of Intelligent Manufacturing, 10, 3-20 (1999).
13. Jiao, J. and Y. Zhang, "Product portfolio planning with customer-engineering interaction," IIE Transactions, 37, 801-814 (2005).
14. Kano, N., "Attractive quality and must-be quality," The Journal of Japanese Society for Quality Control, 14(2), 39-48 (1984).
15. Kwong, C. K., Y. Chen and K. Y. Chan, "A methodology of integrating marketing with engineering for defining design specifications of new products," Journal of engineering Design, 22(3), 201-213 (2011).
16. Lai, H. H., Y. C. Lin, C. H. Yeh and C. H. Wei, "Useroriented design for the optimal combination on product design," International Journal of Production Economics, 100, 253-267 (2006).
17. Liu, C., A. Ramirez-Serrano and G. Yin, "Customerdriven product design and evaluation method for collaborative design environments," Journal of Intelligent Manufacturing, 22, 751-764 (2011).
18. Liu, E. and S. W. Hsiao, "ANP-GP approach for product variety design," International Journal of Advanced Manufacturing Technology, 29, 216-225 (2006).
19. Luce, R. D., "Simultaneous conjoint measurement: A new type of fundamental measurement," Journal of Mathematical Psychology, 1, 1-27 (1964).
20. Luor, T., H. P. Lu, K. M. Chien and T. C. Wu, "Contribution to quality research: A literature review of Kano's model from 1998 to 2012," Total Quality Management & Business Excellence (2012).
21. Opricovic, S. and G. H. Tzeng, "Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS," European Journal of Operational Research, 156, 445-455 (2004).
22. Oküdan, G. E., M. C. Chiu and T. H. Kim, "Perceived feature utility-based product family design: A mobile phone case study," Journal of Intelligent Manufacturing, 24(5), 935-949 (2013).
23. Rashid, M. M., "A review of state-of-art on Kano model for research direction," International Journal of Engineering Science and Technology, 2(12), 7481-7490 (2010).
24. Tontini, G., "Integrating the Kano model and QFD for designing new products," Total Quality Management & Business Excellence, 18(6), 599-612 (2007).
25. Wang, C. H., "Apply robust segmentation to the service industry using kernel induced fuzzy clustering techniques," Expert Systems with Applications, 37(12), 8395-8400 (2010).
26. Wang, C. H. and O. Z. Hsueh, "A novel approach to incorporate customer preference and perception into product configuration: a case study on smart pads," Computer Standards & Interfaces, 35(5), 549-556 (2013).
27. Wang, C. H. and C. W. Shih, "Integrating conjoint analysis with quality function deployment to carry out customer-driven concept development for ultrabooks," Computer Standards & Interfaces, 36(1), 89-96 (2013).
28. Zhang, Y., J. Jiao and Y. Ma, "Market segmentation for product family positioning based on fuzzy clustering," Journal of engineering Design, 18(3), 227-241 (2007).