메뉴 건너뛰기




Volumn 10, Issue 3, 1999, Pages 327-343

Conjoint analysis: A useful tool in the design process

Author keywords

[No Author keywords available]

Indexed keywords


EID: 1542629710     PISSN: 09544127     EISSN: None     Source Type: Journal    
DOI: 10.1080/0954412997866     Document Type: Article
Times cited : (62)

References (24)
  • 5
    • 0002338136 scopus 로고
    • Commercial use of conjoint analysis: A survey
    • CATTIN, P. & WITTINK, D. (1982) Commercial use of conjoint analysis: a survey, Journal of Marketing, 46, pp. 44-53.
    • (1982) Journal of Marketing , vol.46 , pp. 44-53
    • Cattin, P.1    Wittink, D.2
  • 7
    • 0002388032 scopus 로고
    • Conjoint analysis in marketing: New developments with implications for research and practice
    • GREEN, E.P. & SRINIVASAN, V. (1990) Conjoint analysis in marketing: new developments with implications for research and practice, Journal of Marketing, October, pp. 3-19.
    • (1990) Journal of Marketing , vol.OCTOBER , pp. 3-19
    • Green, E.P.1    Srinivasan, V.2
  • 8
    • 0003055060 scopus 로고
    • A general approach to product design optimization via conjoint analysis
    • GREEN, P., CARROL, D. & GOLDBERG, S. (1981) A general approach to product design optimization via conjoint analysis, Journal of Marketing, 45, pp. 17-37.
    • (1981) Journal of Marketing , vol.45 , pp. 17-37
    • Green, P.1    Carrol, D.2    Goldberg, S.3
  • 9
    • 0000683931 scopus 로고
    • Conjoint measurement for quantifying judgmental data
    • GREEN, P. & RAO, V. (1971) Conjoint measurement for quantifying judgmental data, Journal of Marketing Research, 1, pp. 61-68.
    • (1971) Journal of Marketing Research , vol.1 , pp. 61-68
    • Green, P.1    Rao, V.2
  • 10
    • 77955987832 scopus 로고
    • Conjoint analysis in consumer research: Issues and outlook
    • GREEN, P. & SRINIVASAN, V. (1978) Conjoint analysis in consumer research: issues and outlook, Journal of Consumer Research, 5, pp. 103-123.
    • (1978) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.1    Srinivasan, V.2
  • 12
    • 1542458074 scopus 로고    scopus 로고
    • Customer focused product development by conjoint analysis and QFD
    • Linköping University
    • GUSTAFSSON, A. (1996) Customer focused product development by conjoint analysis and QFD, Linköping Studies in Science and Technology, Linköping University.
    • (1996) Linköping Studies in Science and Technology
    • Gustafsson, A.1
  • 13
    • 0001439155 scopus 로고
    • Feature interactions in consumer judgments of verbal versus pictorial presentation
    • HOLBROOK, M.B. & MOORE, W.L. (1981) Feature interactions in consumer judgments of verbal versus pictorial presentation, Journal of Consumer Research, 8, pp. 103-113.
    • (1981) Journal of Consumer Research , vol.8 , pp. 103-113
    • Holbrook, M.B.1    Moore, W.L.2
  • 14
    • 1542458036 scopus 로고
    • Assessing the validity of conjoint analysis
    • M. METEGRANO (Ed.) (Sun Valley, ID, Sawtooth Software)
    • JOHNSON, R.M. (1989) Assessing the validity of conjoint analysis. In: M. METEGRANO (Ed.) Gaining a Competitive Advantage through PC-based Interviewing and Analysis. I (Sun Valley, ID, Sawtooth Software), pp. 273-280.
    • (1989) Gaining a Competitive Advantage Through PC-based Interviewing and Analysis , vol.1 , pp. 273-280
    • Johnson, R.M.1
  • 15
    • 1542667359 scopus 로고
    • The seven product planning tools for new product development
    • KANDA, N. (1994) The seven product planning tools for new product development, Hinshitsu Kanri, 45, pp. 73-80.
    • (1994) Hinshitsu Kanri , vol.45 , pp. 73-80
    • Kanda, N.1
  • 16
    • 0642266092 scopus 로고
    • Upsizing the organization by attractive quality creation
    • G.K.KANJI (Ed.) (London, Chapman & Hall)
    • KANO, N. (1995) Upsizing the organization by attractive quality creation. In: G.K.KANJI (Ed.) Total Quality Management-Proceedings of the First World Congress (London, Chapman & Hall), pp. 60-72.
    • (1995) Total Quality Management-Proceedings of the First World Congress , pp. 60-72
    • Kano, N.1
  • 17
    • 0002098535 scopus 로고
    • Attractive quality and must-be-quality
    • KANO, N., SERAKU, N., TAKAHASHI, F. & TSUJI, S. (1984) Attractive quality and must-be-quality, Quality, 14, pp. 147-156.
    • (1984) Quality , vol.14 , pp. 147-156
    • Kano, N.1    Seraku, N.2    Takahashi, F.3    Tsuji, S.4
  • 18
    • 1542389306 scopus 로고
    • Simultaneous conjoint measurement: A new type of fundamental measurement
    • LUCE, D. & TUKEY, J. (1964) Simultaneous conjoint measurement: a new type of fundamental measurement, Journal of Mathematical Psychology, 1, pp. 1-27.
    • (1964) Journal of Mathematical Psychology , vol.1 , pp. 1-27
    • Luce, D.1    Tukey, J.2
  • 19
    • 77956981258 scopus 로고
    • The design of optimum multifactorial experiments
    • PLACKETT, R.L. & BURMAN, J.P. (1946) The design of optimum multifactorial experiments, Biometrika, 23, pp. 305-325.
    • (1946) Biometrika , vol.23 , pp. 305-325
    • Plackett, R.L.1    Burman, J.P.2
  • 23
    • 0002338132 scopus 로고
    • Commercial use of conjoint analysis: An update
    • WITTINK, R.D. & CATTIN, P. (1989) Commercial use of conjoint analysis: an update, Journal of Marketing, 53, pp. 91-96.
    • (1989) Journal of Marketing , vol.53 , pp. 91-96
    • Wittink, R.D.1    Cattin, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.