Leveraging social network data for analytical CRM strategies-the introduction of social BI

ECIS 2012 - Proceedings of the 20th European Conference on Information Systems

Volumn , Issue , 2012, Pages

  Rosemann, Michael ^a   Eggert, Mathias ^b   Voigt, Matthias ^b   Beverungen, Daniel ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Business intelligence; Conceptual modeling; Data warehouse; Social business intelligence; Social network

Indexed keywords

COMPETITIVE INTELLIGENCE; CONCEPTUAL DESIGN; DATA WAREHOUSES; INFORMATION MANAGEMENT; INFORMATION SYSTEMS;

BUSINESS INTELLIGENCE SYSTEMS; CONCEPTUAL DATA MODELING; CONCEPTUAL MODEL; CUSTOMER RELATIONSHIP MANAGEMENT; IN-DEPTH ANALYSIS; ITS APPLICATIONS; MULTIDIMENSIONAL DATA MODELING; ON-LINE SOCIAL NETWORKS;

SOCIAL NETWORKING (ONLINE);

EID: 84905728287     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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