Measuring individual search costs on the mobile internet

ECIS 2012 - Proceedings of the 20th European Conference on Information Systems

Volumn , Issue , 2012, Pages

  Daurer, Stephan ^a   Molitor, Dominik ^a   Spann, Martin ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Choice based conjoint analysis; Location based services; Mobile marketing; Search theory

Indexed keywords

CONSUMER BEHAVIOR; COST ESTIMATING; ECONOMIC AND SOCIAL EFFECTS; INFORMATION SYSTEMS; LOCATION BASED SERVICES; MOBILE DEVICES; STATISTICAL METHODS;

CHOICE-BASED CONJOINT; CONTEXT-AWARE INFORMATIONS; INDIVIDUAL LEVELS; MOBILE INTERNET; MOBILE MARKETING; PRICE REDUCTIONS; PRODUCT INFORMATION; SEARCH THEORY;

COST BENEFIT ANALYSIS;

EID: 84905728060     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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