Multiple categorizations of products: Cognitive modeling of customers through social media data mining

Personal and Ubiquitous Computing

Volumn 18, Issue 6, 2014, Pages 1387-1403

  Song, Gil Young ^a   Cheon, Youngjoon ^b   Lee, Kihwang ^c   Lim, Heuiseok ^a   Chung, Kyung Yong ^d   Rim, Hae Chang ^a  

^a Korea University   (South Korea)

^b Yonsei University   (South Korea)

^c Yungjeon Bldg   (South Korea)

^d Sangji University   (South Korea)

Author keywords

Economic sociology; Inter categorization; Inter market boundaries; Social media; User preference

Indexed keywords

COMPLEX NETWORKS; MARKETING; PRODUCT DEVELOPMENT; UBIQUITOUS COMPUTING;

COMPLEX PREFERENCES; DIGITAL MARKETING; INTER-CATEGORIZATION; ON-LINE SOCIAL NETWORKS; SOCIAL MEDIA; SOCIAL MEDIA DATA MININGS; USER PREFERENCE; WORD-OF-MOUTH EFFECTS;

SOCIAL SCIENCES;

EID: 84904796251     PISSN: 16174909     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00779-013-0740-5     Document Type: Article

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