메뉴 건너뛰기




Volumn 6, Issue 1, 2012, Pages 21-33

Taiwan's MICE visitors: Business, leisure and education dimensions

Author keywords

conventions and exhibitions sector; incentives; Market segmentation; Meetings; Motivation (psychology); Segmentation; Socio demographics; Taiwan; Tourism development

Indexed keywords


EID: 84904110638     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506181211206225     Document Type: Article
Times cited : (12)

References (57)
  • 2
    • 10044235604 scopus 로고    scopus 로고
    • A content analysis of subject areas and research methods used in five hospitality management journals
    • Baloglu, S. and Assante, L. (1999), “A content analysis of subject areas and research methods used in five hospitality management journals”, Journal of Hospitality and Tourism Research, Vol. 23, pp. 53-70.
    • (1999) Journal of Hospitality and Tourism Research , vol.23 , pp. 53-70
    • Baloglu, S.1    Assante, L.2
  • 3
    • 41549143316 scopus 로고    scopus 로고
    • Motivation and satisfaction of mega-business event attendees: the case of ITU 2006 in Hong Kong
    • Bauer, T., Law, R., Tse, T. and Weber, K. (2008), “Motivation and satisfaction of mega-business event attendees: the case of ITU 2006 in Hong Kong”, International Journal of Contemporary Hospitality Management, Vol. 20 No. 2, pp. 228-34.
    • (2008) International Journal of Contemporary Hospitality Management , vol.20 , Issue.2 , pp. 228-234
    • Bauer, T.1    Law, R.2    Tse, T.3    Weber, K.4
  • 4
    • 0036051385 scopus 로고    scopus 로고
    • Market segmentation by motivation: the case of Switzerland
    • Bieger, T. and Laesser, C. (2002), “Market segmentation by motivation: the case of Switzerland”, Journal of Travel Research, Vol. 41 No. 1, pp. 68-76.
    • (2002) Journal of Travel Research , vol.41 , Issue.1 , pp. 68-76
    • Bieger, T.1    Laesser, C.2
  • 5
    • 0040953332 scopus 로고    scopus 로고
    • A preliminary assessment of the function and conference service product at a UK stately home
    • Callan, R.J. and Hoyes, M.K. (2000), “A preliminary assessment of the function and conference service product at a UK stately home”, Tourism Management, Vol. 21 No. 6, pp. 571-81.
    • (2000) Tourism Management , vol.21 , Issue.6 , pp. 571-581
    • Callan, R.J.1    Hoyes, M.K.2
  • 6
    • 0003486983 scopus 로고
    • A systematic model of the tourist's destinations selection and decision process with particular reference to the role of image and perceived constraint
    • doctoral dissertation, Texas A&M University, College Station, TX.
    • Crompton, J.L. (1977), “A systematic model of the tourist's destinations selection and decision process with particular reference to the role of image and perceived constraint”, doctoral dissertation, Texas A&M University, College Station, TX.
    • (1977)
    • Crompton, J.L.1
  • 7
    • 10244275750 scopus 로고    scopus 로고
    • Convention site selection research: a review, conceptual model, and propositional framework
    • Crouch, G.I. and Ritchie, J.R.B. (1998), “Convention site selection research: a review, conceptual model, and propositional framework”, Journal of Convention and Exhibition Management, Vol. 1 No. 1, pp. 49-69.
    • (1998) Journal of Convention and Exhibition Management , vol.1 , Issue.1 , pp. 49-69
    • Crouch, G.I.1    Ritchie, J.R.B.2
  • 8
    • 0000403048 scopus 로고
    • Anomie, ego-enhancement and tourism
    • Dann, G.M.S. (1977), “Anomie, ego-enhancement and tourism”, Annals of Tourism Research, Vol. 4, pp. 184-94.
    • (1977) Annals of Tourism Research , vol.4 , pp. 184-194
    • Dann, G.M.S.1
  • 9
    • 0019698531 scopus 로고
    • Tourism motivation: an appraisal
    • Dann, G.M.S. (1981), “Tourism motivation: an appraisal”, Annals of Tourism Research, Vol. 8 No. 2, pp. 187-219.
    • (1981) Annals of Tourism Research , vol.8 , Issue.2 , pp. 187-219
    • Dann, G.M.S.1
  • 10
    • 1042266954 scopus 로고    scopus 로고
    • Beyond commonsense segmentation: a systematics of segmentation approaches in tourism
    • Dolnicar, S. (2007), “Beyond commonsense segmentation: a systematics of segmentation approaches in tourism”, Journal of Travel Research, Vol. 42 No. 3, pp. 244-50.
    • (2007) Journal of Travel Research , vol.42 , Issue.3 , pp. 244-250
    • Dolnicar, S.1
  • 11
    • 57649155155 scopus 로고    scopus 로고
    • Challenging factor-cluster segmentation
    • Dolnicar, S. and Grün, B. (2008), “Challenging factor-cluster segmentation”, Journal of Travel Research, Vol. 47 No. 1, pp. 63-71.
    • (2008) Journal of Travel Research , vol.47 , Issue.1 , pp. 63-71
    • Dolnicar, S.1    Grün, B.2
  • 12
    • 33750348069 scopus 로고    scopus 로고
    • Segmenting markets by bagged clustering
    • Dolnicar, S. and Leisch, F. (2004), “Segmenting markets by bagged clustering”, Australasian Marketing Journal, Vol. 12 No. 1, pp. 51-65.
    • (2004) Australasian Marketing Journal , vol.12 , Issue.1 , pp. 51-65
    • Dolnicar, S.1    Leisch, F.2
  • 13
    • 35248892895 scopus 로고    scopus 로고
    • Development of MICE tourism in Australia: opportunities and challenges
    • Dwyer, L. and Mistilis, N. (1999), “Development of MICE tourism in Australia: opportunities and challenges”, Journal of Convention and Exhibition Management, Vol. 4 No. 1, pp. 85-99.
    • (1999) Journal of Convention and Exhibition Management , vol.4 , Issue.1 , pp. 85-99
    • Dwyer, L.1    Mistilis, N.2
  • 14
    • 0036895228 scopus 로고    scopus 로고
    • Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking
    • Galloway, G. (2002), “Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking”, Tourism Management, Vol. 23, pp. 581-96.
    • (2002) Tourism Management , vol.23 , pp. 581-596
    • Galloway, G.1
  • 16
    • 84965400405 scopus 로고
    • A psychographic and sociodemographic analysis of state park inn users
    • Gladwell, N.J. (1990), “A psychographic and sociodemographic analysis of state park inn users”, Journal of Travel Research, Vol. 28 No. 4, pp. 15-20.
    • (1990) Journal of Travel Research , vol.28 , Issue.4 , pp. 15-20
    • Gladwell, N.J.1
  • 17
    • 1842819480 scopus 로고    scopus 로고
    • The Asian perspective: which international conference destinations in Asia are the most competitive?
    • Go, F. and Govers, R. (1999), “The Asian perspective: which international conference destinations in Asia are the most competitive?”, Journal of Convention and Exhibition Management, Vol. 1 No. 4, pp. 37-50.
    • (1999) Journal of Convention and Exhibition Management , vol.1 , Issue.4 , pp. 37-50
    • Go, F.1    Govers, R.2
  • 18
    • 2342553696 scopus 로고    scopus 로고
    • The meeting selection process: a demographic profile of attendees clustered by criteria utilized in selecting meetings
    • Grant, Y.N.J. and Weaver, P.A. (1996), “The meeting selection process: a demographic profile of attendees clustered by criteria utilized in selecting meetings”, Hospitality Research Journal, Vol. 20 No. 1, pp. 57-71.
    • (1996) Hospitality Research Journal , vol.20 , Issue.1 , pp. 57-71
    • Grant, Y.N.J.1    Weaver, P.A.2
  • 20
    • 0029514272 scopus 로고
    • Conventions as mega-events: a new model for convention-host city relationships
    • Hiller, H.H. (1995), “Conventions as mega-events: a new model for convention-host city relationships”, Tourism Management, Vol. 16 No. 5, pp. 375-9.
    • (1995) Tourism Management , vol.16 , Issue.5 , pp. 375-379
    • Hiller, H.H.1
  • 21
    • 84986166180 scopus 로고    scopus 로고
    • Top 20 country and city rankings
    • available at:
    • International Congress and Convention Association (ICCA) (2007), “Top 20 country and city rankings”, available at: www.iccaworld.com/npps/story.cfm?ID=1577.
    • (2007)
  • 22
    • 84910068685 scopus 로고    scopus 로고
    • Relationships and factors influencing convention decision-making
    • Jago, L.K. and Deery, M. (2005), “Relationships and factors influencing convention decision-making”, Journal of Convention and Event Tourism, Vol. 7 No. 1, pp. 23-41.
    • (2005) Journal of Convention and Event Tourism , vol.7 , Issue.1 , pp. 23-41
    • Jago, L.K.1    Deery, M.2
  • 23
    • 70349520991 scopus 로고    scopus 로고
    • A practitioner's report on the interactive effects of socio-demographic barriers to travel
    • Kattiyapornpong, U. and Miller, K.E. (2008), “A practitioner's report on the interactive effects of socio-demographic barriers to travel”, Journal of Vacation Marketing, Vol. 14 No. 4, pp. 357-71.
    • (2008) Journal of Vacation Marketing , vol.14 , Issue.4 , pp. 357-371
    • Kattiyapornpong, U.1    Miller, K.E.2
  • 24
    • 0030373901 scopus 로고    scopus 로고
    • The application of cluster analysis in strategic management research: an analysis and critique
    • Ketchen, D.J. and Shook, C.L. (1996), “The application of cluster analysis in strategic management research: an analysis and critique”, Strategic Management Journal, Vol. 17, pp. 441-58.
    • (1996) Strategic Management Journal , vol.17 , pp. 441-458
    • Ketchen, D.J.1    Shook, C.L.2
  • 25
    • 77954831953 scopus 로고    scopus 로고
    • A profile of farmstay visitors in Victoria, Australia and preliminary activity-based segmentation
    • Kidd, J.N., King, B.E.M. and Whitelaw, P.A. (2004), “A profile of farmstay visitors in Victoria, Australia and preliminary activity-based segmentation”, Journal of Hospitality and Leisure Marketing, Vol. 11 No. 4, pp. 45-64.
    • (2004) Journal of Hospitality and Leisure Marketing , vol.11 , Issue.4 , pp. 45-64
    • Kidd, J.N.1    King, B.E.M.2    Whitelaw, P.A.3
  • 29
    • 0343718498 scopus 로고
    • Bias in estimating recreationists' length of stay from sample interviews
    • Lucas, R.C. (1963), “Bias in estimating recreationists' length of stay from sample interviews”, Journal of Forestry, Vol. 61 No. 2, pp. 912-3.
    • (1963) Journal of Forestry , vol.61 , Issue.2 , pp. 912-913
    • Lucas, R.C.1
  • 31
    • 84986055348 scopus 로고    scopus 로고
    • MPIF, Dallas, TX.
    • Meeting Professionals International Foundation (MPIF) (2000), Annual Report, MPIF, Dallas, TX.
    • (2000) Annual Report
  • 33
    • 33845494406 scopus 로고    scopus 로고
    • A pilot study of motivations, inhibitors, and facilitators of association members in attending international conferences
    • Ngamsom, B. and Beck, J. (2000), “A pilot study of motivations, inhibitors, and facilitators of association members in attending international conferences”, Journal of Convention and Exhibition Management, Vol. 3 No. 3, pp. 45-62.
    • (2000) Journal of Convention and Exhibition Management , vol.3 , Issue.3 , pp. 45-62
    • Ngamsom, B.1    Beck, J.2
  • 34
    • 36649017565 scopus 로고    scopus 로고
    • Understanding motivations, inhibitors, and facilitators of association members in attending international conferences
    • Ngamsom, B., Beck, J.A. and Lalopa, J. (2001), “Understanding motivations, inhibitors, and facilitators of association members in attending international conferences”, Journal of Convention and Exhibition Management, Vol. 2 Nos 2/3, pp. 97-112.
    • (2001) Journal of Convention and Exhibition Management , vol.2 , Issue.2-3 , pp. 97-112
    • Ngamsom, B.1    Beck, J.A.2    Lalopa, J.3
  • 35
    • 84986117815 scopus 로고    scopus 로고
    • Migrants and their overseas travels: a psychographic segmentation of Australia's Vietnamese community
    • Nguyen, T.H., Waryszak, R.Z. and King, B.E.M. (1998), “Migrants and their overseas travels: a psychographic segmentation of Australia's Vietnamese community”, Asia Pacific Journal of Tourism Research, No. 3, pp. 9-18.
    • (1998) Asia Pacific Journal of Tourism Research , Issue.3 , pp. 9-18
    • Nguyen, T.H.1    Waryszak, R.Z.2    King, B.E.M.3
  • 36
    • 0024157775 scopus 로고
    • Family decision making and tourism behavior and attitudes
    • Nichols, C.M. and Snepenger, D.J. (1988), “Family decision making and tourism behavior and attitudes”, Journal of Travel Research, Vol. 26 No. 4, pp. 2-6.
    • (1988) Journal of Travel Research , vol.26 , Issue.4 , pp. 2-6
    • Nichols, C.M.1    Snepenger, D.J.2
  • 37
    • 0009359910 scopus 로고    scopus 로고
    • Perceptions of convention destinations: large-half versus small-half association meeting planners
    • Oppermann, M. (1998), “Perceptions of convention destinations: large-half versus small-half association meeting planners”, Journal of Convention and Exhibition Management, Vol. 1 No. 1, pp. 35-48.
    • (1998) Journal of Convention and Exhibition Management , vol.1 , Issue.1 , pp. 35-48
    • Oppermann, M.1
  • 38
    • 0041627728 scopus 로고    scopus 로고
    • Convention participation decision-making process
    • Oppermann, M. and Chon, K.S. (1997), “Convention participation decision-making process”, Annals of Tourism Research, Vol. 24 No. 1, pp. 178-91.
    • (1997) Annals of Tourism Research , vol.24 , Issue.1 , pp. 178-191
    • Oppermann, M.1    Chon, K.S.2
  • 39
    • 0021077210 scopus 로고
    • Inferring travel motivation from travelers' experiences
    • Pearce, P.L. and Caltabiano, M.L. (1983), “Inferring travel motivation from travelers' experiences”, Journal of Travel Research, Vol. 22, pp. 16-20.
    • (1983) Journal of Travel Research , vol.22 , pp. 16-20
    • Pearce, P.L.1    Caltabiano, M.L.2
  • 40
    • 0043086333 scopus 로고
    • An empirical study of the value of professional association meetings from the perspective of attendees
    • doctoral dissertation, Virginia Polytechnic and State University, Blacksburg, VA.
    • Price, C. (1993), “An empirical study of the value of professional association meetings from the perspective of attendees”, doctoral dissertation, Virginia Polytechnic and State University, Blacksburg, VA.
    • (1993)
    • Price, C.1
  • 41
    • 33845494406 scopus 로고    scopus 로고
    • Understanding motivators, inhibitors and facilitators of association members in attending international conferences
    • Rittichainuwat Ngamson, B., Beck, J.A. and Lalopa, J. (2001), “Understanding motivators, inhibitors and facilitators of association members in attending international conferences”, Journal of Convention and Exhibition Management, Vol. 3 No. 3, pp. 45-62.
    • (2001) Journal of Convention and Exhibition Management , vol.3 , Issue.3 , pp. 45-62
    • Rittichainuwat Ngamson, B.1    Beck, J.A.2    Lalopa, J.3
  • 42
    • 0010206409 scopus 로고
    • Conventions and tourism: financial add-on or myth report of a study in one state
    • Rutherford, D.G. and Kreck, L.A. (1994), “Conventions and tourism: financial add-on or myth report of a study in one state”, Journal of Travel and Tourism Marketing, Vol. 3 No. 1, pp. 49-63.
    • (1994) Journal of Travel and Tourism Marketing , vol.3 , Issue.1 , pp. 49-63
    • Rutherford, D.G.1    Kreck, L.A.2
  • 43
    • 13244288099 scopus 로고    scopus 로고
    • Benefits segmentation of visitors to Latin America
    • Sarigollu, E. and Huang, R. (2005), “Benefits segmentation of visitors to Latin America”, Journal of Travel Research, Vol. 43 No. 3, pp. 277-93.
    • (2005) Journal of Travel Research , vol.43 , Issue.3 , pp. 277-293
    • Sarigollu, E.1    Huang, R.2
  • 44
    • 33845495135 scopus 로고    scopus 로고
    • Examining the motivation, perceived performance, and behavioral intentions of convention attendees: evidence from a regional conference
    • Severt, D., Wang, Y., Chen, P.J. and Breiter, D. (2007), “Examining the motivation, perceived performance, and behavioral intentions of convention attendees: evidence from a regional conference”, Tourism Management, Vol. 28, pp. 399-408.
    • (2007) Tourism Management , vol.28 , pp. 399-408
    • Severt, D.1    Wang, Y.2    Chen, P.J.3    Breiter, D.4
  • 46
    • 84986139219 scopus 로고    scopus 로고
    • Taiwan's convention-and-exhibition industry thinks big
    • available at:
    • Taiwan Headlines (2007), “Taiwan's convention-and-exhibition industry thinks big”, available at: www.taiwanheadlines.gov.tw/ct.asp?xItem=91343&CtNode=39.
    • (2007)
  • 47
    • 84888353704 scopus 로고    scopus 로고
    • Survey report on visitors expenditure and trends in Taiwan
    • available at:
    • Taiwan Tourism Bureau (2007), “Survey report on visitors expenditure and trends in Taiwan”, available at: http://admin.taiwan.net.tw/english/statistics/File/200712/96inbound.htm.
    • (2007)
  • 48
    • 33746640898 scopus 로고    scopus 로고
    • Using demographics and leisure activities to predict satisfaction with tourism services in Greece
    • Tsiotsou, R. and Vasioti, E. (2006), “Using demographics and leisure activities to predict satisfaction with tourism services in Greece”, Journal of Hospitality and Leisure Marketing, Vol. 14 No. 2, pp. 69-82.
    • (2006) Journal of Hospitality and Leisure Marketing , vol.14 , Issue.2 , pp. 69-82
    • Tsiotsou, R.1    Vasioti, E.2
  • 49
    • 0043134621 scopus 로고    scopus 로고
    • Estimating regional visitor numbers
    • Tyrrell, T.J. and Johnston, R.J. (2002), “Estimating regional visitor numbers”, Tourism Analysis, Vol. 7 No. 1, pp. 33-41.
    • (2002) Tourism Analysis , vol.7 , Issue.1 , pp. 33-41
    • Tyrrell, T.J.1    Johnston, R.J.2
  • 50
    • 0002224068 scopus 로고
    • Motivation of pleasure travel and tourism
    • in Khan, M., Olsen, M. and Var, T. (Eds) Van Nostrand Reinhold, New York, NY
    • Uysal, M. and Hagan, L. (1993), “Motivation of pleasure travel and tourism”, in Khan, M., Olsen, M. and Var, T. (Eds), Encyclopedia of Hospitality and Tourism, Van Nostrand Reinhold, New York, NY, pp. 798-810.
    • (1993) Encyclopedia of Hospitality and Tourism , pp. 798-810
    • Uysal, M.1    Hagan, L.2
  • 51
    • 46549092761 scopus 로고
    • Convention tourism modelling
    • Var, T.F., Cesario, F. and Mauser, G. (1985), “Convention tourism modelling”, Tourism Management, Vol. 6 No. 3, pp. 194-204.
    • (1985) Tourism Management , vol.6 , Issue.3 , pp. 194-204
    • Var, T.F.1    Cesario, F.2    Mauser, G.3
  • 52
    • 0023812339 scopus 로고    scopus 로고
    • Consumer decision making and competitive marketing strategies: applications for tourism planning
    • Woodside, A.G. and Jeffrey, A.C. (1998), “Consumer decision making and competitive marketing strategies: applications for tourism planning”, Journal of Travel Research, Vol. 4, pp. 2-7.
    • (1998) Journal of Travel Research , vol.4 , pp. 2-7
    • Woodside, A.G.1    Jeffrey, A.C.2
  • 53
    • 0022194548 scopus 로고
    • Step two in benefit segmentation: learning the benefits realised by major travel markets
    • Woodside, A.J. and Jacobs, L.W. (1985), “Step two in benefit segmentation: learning the benefits realised by major travel markets”, Journal of Travel Research, Vol. 24, pp. 7-13.
    • (1985) Journal of Travel Research , vol.24 , pp. 7-13
    • Woodside, A.J.1    Jacobs, L.W.2
  • 55
    • 33749574642 scopus 로고    scopus 로고
    • Progress in convention tourism research
    • Yoo, J. and Weber, K. (2005), “Progress in convention tourism research”, Journal of Hospitality and Tourism Research, Vol. 29 No. 2, pp. 194-222.
    • (2005) Journal of Hospitality and Tourism Research , vol.29 , Issue.2 , pp. 194-222
    • Yoo, J.1    Weber, K.2
  • 56
    • 7044247567 scopus 로고    scopus 로고
    • An examination of the effects of motivation and satisfaction on destination loyalty: a structural model
    • Yoon, Y. and Uysal, M. (2005), “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”, Tourism Management, Vol. 26 No. 1, pp. 45-56.
    • (2005) Tourism Management , vol.26 , Issue.1 , pp. 45-56
    • Yoon, Y.1    Uysal, M.2
  • 57
    • 33846640355 scopus 로고    scopus 로고
    • Market segmentation based on tourists' dining preferences
    • Yüksel, A. and Yüksel, F. (2002), “Market segmentation based on tourists' dining preferences”, Journal of Hospitality and Tourism Research, Vol. 26, pp. 315-31.
    • (2002) Journal of Hospitality and Tourism Research , vol.26 , pp. 315-331
    • Yüksel, A.1    Yüksel, F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.