A profile of farmstay visitors in victoria, australia and preliminary activity-based segmentation

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 4, 2004, Pages 45-64

  Kidd, Jeffrey N ^a   King, Brian E M ^a   Whitelaw, Paul A ^a  

^a VICTORIA UNIVERSITY   (Australia)

Author keywords

Activity based segmentation; Farm tourism; Homestay visitors

Indexed keywords

EID: 77954831953     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n04_04     Document Type: Article

References (45)

1. Australian Tourism Industry Association (1989). Development of Farm and Country Holidays in Australia, ATIA, Canberra.
2. Balderjahn, I. (1988). “Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns.” Journal of Business Research 17(1): 51-56.
3. Beane, T. P. & Ennis D. M. (1987). “Market Segmentation: A Review.” European Journal of Marketing 21(5): 20-42.
4. Berry, L. L., Parasuraman, A. et al. (1988). “The Service-Quality Puzzle.” Business Horizons 31(5): 35-43.
5. Berry, L. L., Zeithaml, V. A. et al. (1985). “Quality Counts in Services, Too.” Business Horizons: 44-52.
6. Bickert, J. (1997). “Cohorts II: A new approach to market segmentation.” Journal of Consumer Marketing 14(5): 362-379.
7. Botschen, G., Thelen, E. M. et al. (1999). “Using means-end structures for benefit segmentation. An application to services.” European Journal of Marketing 33(1/2): 38-58.
8. Bowen, J. T. (1998). “Market segmentation in hospitality research: No longer a sequential process.” International Journal of Contemporary Hospitality Management 10(7): 289-296.
9. Brown, T. J., Churchill, G. A. J. et al. (1993). “Improving the Measurement of Service Quality.” Journal of Retailing 69(1).
10. Carlin, M. (1987). An Analysis of the Farm Holidays in the Central Tablelands, unpublished thesis, Hawkesbury Agricultural College, Richmond.
11. Chesworth, N. E. (1999). Toward Advancing a Theory of Ecotourism Market Segmentation. Graduate School–College of Health and Human Development. Philadelphia, PA, Pennsylvania State University: 197.
12. Churchill, G. A. J. (1979). “A Paradigm for Developing Better Measures of Marketing Constructs.” Journal of Marketing Research 26 (February 1979): 64-73.
13. Churchill, G. A. J. & Peter, J. P. (1984). “Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.” Journal of Marketing Research November: 360-375.
14. Dernoi, L. A. (1983). “Farm Tourism in Europe.” Tourism Management, Vol. 4, No. 3, pp. 155-166.
15. Dickson, P. R. & Ginter, J. L. (1987). “Market Segmentation, Product Differentiation, and Marketing Strategy.” Journal of Marketing April: 1-10.
16. Fodness, D. D. & Milner, L. M. (1992). “A percepetual mapping approach to theme park visitor segmentation.” Tourism Management 13(1): 95-101.
17. Frater, J. (1983). “Farm Tourism in England–Planning, Funding, Promotion and Some Lessons from Europe.” Tourism Management, Vol. 4, No. 3, pp. 167-179.
18. Fry, P. (1984). Farm Tourism in Western Australia–Report of a Pilot Study, Rural and Allied Industries Council, Perth.
19. Gensch, D. H. (1978). “Image-Measurement Segmentation.” Journal of Marketing Research 15: 384-394.
20. Hogh, L. (2001). “Farming the Tourist: The Social Benefits of Farm Tourism in Southland, New Zealand.” Pacific Tourism Review, Vol.4, pp. 171-177.
21. Kidd, J. N. (1994). “The Marketing of Farms in Victoria for Tourism and Recreation.” Bed and Breakfast and Host farm Seminar, sponsored by the Department of Employment, Education and Training, and jointly presented by Rural Enterprise Victoria (REV) and Business Advice to Rural Areas (BARA), Allans Flat Colonial Inn, Yackandandah, Victoria, 29 April.
22. Kidd, J. N. (1995). “Farm Tourism in Victoria–Abstract of Working Paper.” National Tourism and Hospitality Conference, Melbourne, 14-17 February.
23. Kidd, J. N. (1998). “Visitor Evaluation of the Farm Tourism Leisure Experience.” Abstracts–Sixth Annual Research Conference, Faculty of Human Development, Victoria University, Sunbury Campus, 29 October.
24. Kidd, J. N. (2003). “The Development and Investigation of a Systems Model of Farm Tourism in Victoria.” unpublished MA thesis, Victoria University, Melbourne.
25. Kotler, P., Armstrong, G., Brown, L. & Adam, S. (1998). Marketing, Prentice Hall, Sydney.
26. London Business School (1993). SAS and Carlzon, LBS, London.
27. Marcus, C. (1998). “A practical yet meaningful approach to customer segmentation.” Journal of Consumer Marketing 15(5): 494-504.
28. McClinchey, K. (1999). Rural Images, Tourism and Sustainability: Perceptions of Rural Accommodation Operators and their Visitors in Waterloo-Wellington Region, Ontario, dissertation, Wilfrid Laurier University, Canada.
29. Molnar, I. (1977). “Farm-Based Recreation in Victoria.” In Mercer, D., (ed.), Leisure and Recreation in Australia, Sorret Publishing, Melbourne, pp. 234-240.
30. Morrison, A. M., Hsieh, S. & O’Leary, J. T. (1994). “Segmenting the Australian Domestic Travel Market by Holiday Activity Participations.” Journal of Tourism Studies 5(1): 39-56.
31. Ogilvie, W. (1989). 1990 Homestay Australia, Sydney’s Good Accommodation and Travel Guide Pty Ltd, Sydney.
32. Parasuraman, A. (1995). Measuring and monitoring service quality. Understanding Services Management. W. J. Glynn and J. G. Barnes. Chichester, John Wiley & Sons: 143-177.
33. Parasuraman, A., Zeithaml, V. A. et al. (1985). “A conceptual model of service quality and its implications for future research.” Journal of Marketing Practice: Applied Marketing Science 49(4): 41-50.
34. Pearce, P. L. (1990). “Farm Tourism in New Zealand.” Annals of Tourism Research, Vol. 17, No. 3, pp. 337-352.
35. Pizam, A. & Pokela, J. (1980). “The Vacation Farm: A New Form of Tourism Destination” in Hawkins, Donald E., Elwood L. Shafer, and James M. Rovelstad, Tourism Marketing and Management Issues, George Washington University, Washington, D.C.
36. Queensland Tourist and Travel Corporation (1985). Farm Tourism, Research and Regional Development Division.
37. Quester, P. & Smart, J. (1998). “The influence of consumption situation and product involvement over consumers’ use of product attribute.” Journal of Consumer Marketing 15(3): 220-238.
38. Simkin, L. & Dibb, S. (1998). “Prioritising target markets.” Marketing Intelligence & Planning 16(7): 407-417.
39. Stokes, R. (1991). “Psychosocial, Environmental and Economic Factors Relevant to Farm Tourism Supply.” Australian Psychologist, Vol. 26, No. 3, pp. 183-187.
40. Vogeler. I. (1977). “Farm and Ranch Vacationing.” Journal of Leisure Research, Vol. 9, No. 4, pp. 291-300.
41. Williams, A. (1995). “A Supply Side Examination of Farm Stay in Australia.” National Tourism and Hospitality Conference, Melbourne, 14-17 February.
42. Woo, K. S. (1998). “Using quality perceptions to segment customers in services.” Marketing Intelligence & Planning 16(7): 418-424.
43. Younger, S. (1988). Planning for Vacation Farms in Bellingen Shire, unpublished Bachelor of Urban and Regional Planning dissertation, Department of Urban and Regional Planning, University of New England, Armidale.
44. Zeithaml, V. A., Berry, L. L. et al. (1988). “Communication and Control Processes in the Delivery of Services.” Journal of Marketing Practice: Applied Marketing Science 52(2): 35-.
45. Zeithaml, V. A., Parasuraman, A. & Berry, L. L. (1985). “A Conceptual Model of Service Quality and its Implications for Future Research.” Journal of Marketing 49(4) pp. 41-50.