中小型供应商的影响因素将影响制造商投机主义;Factors influencing a manufacturer's opportunism towards small- and medium-sized suppliers

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 2, 2012, Pages 131-144

  Moon, Junyean ^a  

^a Hanyang University   (South Korea)

Author keywords

dependence; interpersonal networks; manufacturer opportunism; small and medium sized suppliers; supplier capabilities; transaction specific investment; trust

Indexed keywords

EID: 84904096359     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/12297119.2012.655141     Document Type: Article

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