Reviews without a purchase: Low ratings, loyal customers, and deception

Journal of Marketing Research

Volumn 51, Issue 3, 2014, Pages 249-269

  Anderson, Eric T ^a   Simester, Duncan I ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Deception; Ratings; Reviews

Indexed keywords

EID: 84903581941     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.13.0209     Document Type: Review

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