Brand communication through digital influencers: Leveraging blogger engagement

International Journal of Information Management

Volumn 34, Issue 5, 2014, Pages 592-602

  Uzunoǧlu, Ebru ^a   Misci Kip, Sema ^a  

^a IZMIR UNIVERSITY OF ECONOMICS   (Turkey)

Author keywords

Blogger; Blogger engagement; Brand communication; Digital influencer; Two step flow theory

Indexed keywords

BUDGET CONTROL;

BLOGGER; BLOGGER ENGAGEMENT; DIGITAL INFLUENCER; EXPLORATORY STUDIES; IN-DEPTH INTERVIEWS; LONG-TERM RELATIONSHIPS; ON-LINE COMMUNITIES; STEP FLOW;

BLOGS;

EID: 84903126881     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2014.04.007     Document Type: Article

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