The role of social value creation in business model formulation at the bottom of the pyramid - Implications for MNEs?

International Business Review

Volumn 23, Issue 4, 2014, Pages 692-707

  Sinkovics, Noemi ^a   Sinkovics, Rudolf R ^a,b   Yamin, Mo ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Bottom of the pyramid (BOP); Business models; Rising powers; Social value creation

Indexed keywords

EID: 84902361781     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2013.12.004     Document Type: Article

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