The role of marketer- and user-generated content in sustaining the growth of a social media brand community

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2014, Pages 1785-1792

  Ding, Yi ^a   Phang, Chee Wei ^a   Lu, Xianghua ^a   Tan, Chuan Hoo ^a   Sutanto, J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; SYSTEMS SCIENCE;

CONSUMER RESPONSE; RECENT RESEARCHES; RELATIONSHIP BUILDING; SOCIAL MEDIA; TRADE PRESS; USER-GENERATED CONTENT;

COMMERCE;

EID: 84902256003     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2014.226     Document Type: Conference Paper

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