Choosing effective behavior change tools

Social Marketing Quarterly

Volumn 20, Issue 1, 2014, Pages 35-46

  McKenzie Mohr, Doug ^a   Schultz, P Wesley ^b  

^a McKenzie Mohr and Associates   (Canada)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Best practices; Environment; Other practice areas; Sustainability

Indexed keywords

EID: 84901351923     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500413519257     Document Type: Article

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