Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory

Journal of Sustainable Tourism

Volumn 22, Issue 6, 2014, Pages 942-963

  Smith, Victoria Louise ^a   Font, Xavier ^b  

^a Independent Consultant   (United Kingdom)

^b LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

branding; codes of conduct; corporate social responsibility; marketing; responsible tourism; volunteer tourism

Indexed keywords

CORPORATE STRATEGY; GUIDELINE; MARKETING; ORGANIZATIONAL FRAMEWORK; RESEARCH WORK; TOURISM; VOLUNTARY APPROACH;

EID: 84899916117     PISSN: 09669582     EISSN: 17477646     Source Type: Journal    
DOI: 10.1080/09669582.2013.871021     Document Type: Article

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