Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation

Journal of Macromarketing

Volumn 34, Issue 2, 2014, Pages 213-226

  Viswanathan, Madhu ^a   Echambadi, Raj ^a   Venugopal, Srinivas ^a   Sridharan, Srinivas ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b MONASH UNIVERSITY   (Australia)

Author keywords

community; entrepreneurship; exchange system; macromarketing; social capital; subsistence

Indexed keywords

EID: 84899685935     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714521635     Document Type: Article

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