Can smartphones be specialists? Effects of specialization in mobile advertising

Telematics and Informatics

Volumn 31, Issue 4, 2014, Pages 640-647

  Kim, Ki Joon ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Categorization theory; Computers Are Social Actors (CASA); Mobile advertising; Specialization

Indexed keywords

COMPUTER SCIENCE; MARKETING; PURCHASING; SIGNAL ENCODING;

CATEGORIZATION THEORY; COMPUTERS ARE SOCIAL ACTORS; MOBILE ADVERTISEMENT; MOBILE ADVERTISING; MOBILE TECHNOLOGY; PSYCHOLOGICAL EFFECTS; PURCHASE INTENTION; SPECIALIZATION;

SMARTPHONES;

EID: 84899407903     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2013.12.003     Document Type: Article

References (45)

1. B.E. Ashforth, and R.H. Humphrey Labeling processes in the organization: constructing the individual L.L. Cummings, B.M. Staw, Research in Organizational Behavior 1995 JAI Press Greenwich, CT 413 461
2. B.E. Ashforth, and R.H. Humphrey The ubiquity and potency of labeling in organizations Organ. Sci. 8 1 1997 43 58
3. D. Awashty, A. Banerjee, and B. Banerjee Understanding the role of prior product knowledge to information search: an application of process theory to the Indian market Asia Pacific J. Market. Logist. 24 2 2012 257 287
4. H.H. Chang, and S.W. Chen The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator Online Informat. Rev. 32 6 2008 818 841
5. C.M. Chiu, M.H. Hsu, H. Lai, and C.M. Chang Re-examining the influence of trust on online repeat purchase intention: the moderating role of habit and its antecedents Decis. Support Syst. 53 4 2012 835 845
6. C. de Melo, P. Carnevale, and J. Gratch The effect of expression of anger and happiness in computer agents on negotiations with humans Proc. Autonom. Agents Multiagent Syst. 2011 937 944
7. S.T. Fiske, and S.L. Neuberg A continuum of impression formation, from category-based to individuating processes: influences of information and motivation on attention and interpretation M.P. Zanna, Advances in Experimental Social Psychology 23 1990 Academic Press San Diego 1 74
8. F. Foroni, and M. Rothbart Abandoning a label doesn't make it disappear: the perseverance of labeling effects J. Exp. Soc. Psychol. 49 1 2013 126 131
9. F.Q. Fu, and M.T. Elliott The moderating effect of perceived product innovativeness and product knowledge on new product adoption: an integrated model J. Market. Theory Practice 21 3 2013 257 272
10. B. Ganguly, D. Cyr, S. Dash, and M. Head The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture Int. J. Electron. Business 8 4 2010 302 330
11. G. Guido, M.I. Prete, and L. Sammarco Prototypes versus examples: a new model of online credibility for commercial websites J. Target. Meas. Anal. Market. 18 1 2010 3 16
12. D.L. Hamilton, S.J. Sherman, and C.M. Ruvolo Stereotype-based expectancies: effects on information processing and social behavior J. Soc. Issues 46 2 1990 35 60
13. I.B. Hong, and H. Cho The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: intermediary trust vs. seller trust Int. J. Inf. Manage. 3 5 2011 469 479
14. J.U. Kim, J.K. Woong, and S.C. Park Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping Comput. Hum. Behav. 26 5 2010 1208 1222
15. K.J. Kim, E. Park, and S.S. Sundar Caregiving role in human-robot interaction: a study of the mediating effects of perceived benefit and social presence Comput. Hum. Behav. 29 4 2013 1799 1806
16. Y.J. Koh, and S.S. Sundar Effects of specialization in computers, web sites and web agents on e-commerce trust Int. J. Hum. Comput. Stud. 68 2010 899 912
17. Y.J. Koh, and S.S. Sundar Heuristic versus systematic processing of specialist versus generalist sources in online media Hum. Commun. Res. 36 2010 103 124
18. R. Lacey, A.G. Close, and R.Z. Finney The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness J. Business Res. 63 11 2010 986 992
19. M. Laroche, C. Kim, and L. Zhou Brand familiarity and confidence as determinants of purchase intention: an empirical test in a multiple brand context J. Business Res. 37 2 1996 115 120
20. E.-J. Lee The more humanlike, the better? How speech type and users' cognitive style affect social responses to computers Comput. Hum. Behav. 26 4 2010 665 672
21. G. Leshner, B. Reeves, and C. Nass Switching channels: the effects of television channels on the mental representations of television news J. Broadcast. Electron. Media 42 1 1998 21 33
22. H.P. Lu, and P.Y.J. Su Factors affecting purchase intention on mobile shopping web sites Internet Res. 19 4 2009 442 458
23. J.G. Lynch, and T.K. Srull Memory and attentional factors in consumer choice: concepts and research methods J. Consum. Res. 9 1 1982 18 37
24. J.E. Maddux, and R.W. Rogers Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: a case of brains over beauty J. Pers. Soc. Psychol. 39 2 1980 235 244
25. D.H. McKnight, V. Choudhury, and C. Kacmar Developing and validating trust measures for e-commerce: an integrative typology Informat. Syst. Res. 13 3 2002 334 359
26. C. Nass, B. Reeves, and G. Leshner Technology and roles: a tale of two TVs J. Commun. 46 2 1996 121 128
27. C. Nass, Y. Moon, B.J. Fogg, B. Reeves, and D.C. Dryer Can computer personalities be human personalities? Int. J. Hum. Comput. Stud. 43 1995 223 239
28. C. Obermiller, and E.R. Spangenberg Development of a scale to measure consumer skepticism toward advertising J. Consum. Psychol. 7 2 1998 159 186
29. K. Pennanen Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers' e-trust building behaviours J. Consum. Behav. 10 5 2011 233 244
30. K.J. Preacher, and A.F. Hayes Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models Behav. Res. Methods 40 2008 879 891
31. B. Reeves, and C. Nass The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places 1996 Cambridge University Press New York, NY
32. J. Riegelsberger, and M.A. Sasse Trustbuilders and trustbusters: the role of trust cues in interfaces to e-commerce applications B. Schmid, K. Stanoevska-Slabeva, V. Tschammer, Towards the e-Society: e-Commerce, e-Business, and e-Government 2001 Kluwer Academic Publishers Boston, MA 17 30
33. C.H. Sandage Some institutional aspects of advertising J. Advert. 1 1973 6 9
34. D.C. Smith, and C.W. Park The effects of brand extensions on market share and advertising efficiency J. Mark. Res. 29 3 1992 296 313
35. H. Soh, L.N. Reid, and K.W. King Measuring trust in advertising: development and validation of the ADTRUST Scale J. Mark. Res. 38 2 2009 83 103
36. N. Spears, and S. Singh Measuring attitude toward the brand and purchase intentions J. Curr. Issues Res. Advert. 26 2 2004 53 66
37. U. Steinbrück, H. Schaumburg, S. Duda, and T. Krüger A picture says more than a thousand words: photographs as trust builders in e-commerce websites Proc. SIGCHI Confer. Hum. Fact. Comput. Syst. Extended Abstr. 2002 748 749
38. S.S. Sundar The MAIN model: a heuristic approach to understanding technology effects on credibility M.J. Metzger, A.J. Flanagin, Digital Media, Youth, and Credibility 2008 MIT Press Cambridge, MA 72 100
39. S.S. Sundar, and C. Nass Source orientation in human-computer interaction: programmer, networker, or independent social actor? Commun. Res. 27 6 2000 683 703
40. S.S. Sundar, and C. Nass Conceptualizing sources in online news J. Commun. 51 1 2001 52 72
41. W.T. Wang, and H.M. Li Factors influencing mobile services adoption: a brand equity perspective Internet Res. 22 2 2012 142 179
42. J. Weisberg, D. Te'eni, and L. Arman Past purchase and intention to purchase in e-commerce: the mediation of social presence and trust Internet Res. 21 1 2011 82 96
43. M.Y. Yi, J.J. Yoon, J.M. Davis, and T. Lee Untangling the antecedents of initial trust in Web-based health information: the roles of argument quality, source expertise, and user perceptions of information quality and risk Decis. Support Syst. 55 1 2013 284 295
44. V. Yoon, E. Hostler, Z. Guo, and T. Guimaraes Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty Decis. Support Syst. 55 4 2013 883 893
45. J.L. Zaichkowsky Measuring the involvement construct Journal of Consumer Research 12 1985 341 352